Home-Based Care Providers Leverage AI, Workforce Investment to Tackle Operational Scalability

New technologies and efficiency-enhancing tools are offering new ways to address operational scalability, but leaders still face complex decisions.

Published on Mar. 11, 2026

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Demand for home-based care remains strong, but operational scalability continues to be a major challenge for the industry. Providers are turning to new technologies like AI and workflow automation tools to boost productivity, reduce churn, and improve scheduling. However, leaders also emphasize the importance of investing in their workforce to professionalize caregiving and drive long-term growth.

Why it matters

The home-based care industry is facing rising acuity, increasing documentation and compliance requirements, and growing labor costs - all of which are squeezing profit margins. Providers must find ways to coordinate more complex care without increasing overhead, making operational scalability a critical issue.

The details

Alvita Care, a private-pay home-based care provider, has layered an AI tool on top of its workflow automation to enhance care coordination tasks and improve scheduling. Trinity In-Home Care is focused on workforce sustainability, needing to train employees for higher acuity needs while also maintaining margins. HomeCentris Healthcare is evaluating tools to bring its skilled home health and personal home care services under one electronic medical record to improve care coordination.

  • Alvita Care was founded in 2012.
  • Trinity In-Home Care was founded in 2011.
  • HomeCentris Healthcare is currently evaluating new technologies.

The players

Alvita Care

A private-pay home-based care provider operating in New York and New Jersey.

Trinity In-Home Care

A home care provider based in Cincinnati, Ohio that offers in-home services including assistance with activities of daily living and licensed nursing.

HomeCentris Healthcare

A home-based care provider that is evaluating tools to bring its skilled home health and personal home care services under one electronic medical record.

Tracy Ongena

The founder and executive chairman of Alvita Care.

Aaron Stapleton

The owner and founder of Trinity In-Home Care, as well as the board president of Home Care Association of America.

Joe Shannon

The vice president of business development at HomeCentris Healthcare.

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What they’re saying

“Can we coordinate more complex care without increasing overhead? That's where we're really leaning into evaluating manual processes and workflow, and how we can get some margin wins with automation and AI solutions.”

— Tracy Ongena, Founder and Executive Chairman, Alvita Care (Home Health Care News)

“The agencies that professionalize caregiving rather than just treat it as transactional, those are the ones that are going to come ahead over the next three, five, 10 years, and those are the ones that are really going to help us grow the industry.”

— Aaron Stapleton, Owner and Founder, Trinity In-Home Care; Board President, Home Care Association of America (Home Health Care News)

“Taking that out of somebody's hand and automating that has been super helpful.”

— Joe Shannon, Vice President of Business Development, HomeCentris Healthcare (Home Health Care News)

What’s next

Providers will continue to evaluate and implement new technologies like AI and workflow automation tools to address operational scalability challenges, while also investing in their workforce to professionalize caregiving and drive long-term growth.

The takeaway

The home-based care industry is facing significant operational challenges, but providers are leveraging innovative technologies and workforce development strategies to enhance productivity, improve care coordination, and sustain growth in the face of rising costs and acuity.