Australian Rug Company Armadillo Opens New York Flagship

The 4,000-square-foot showroom in a historic Broadway building balances old and new design elements.

Published on Mar. 11, 2026

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Australian rug company Armadillo is opening a new 4,000-square-foot flagship showroom in New York City later this month. The showroom, located in a historic 1897 building overlooking Madison Square Park, was designed in collaboration with Klein Agency to balance the building's original pine floors, columns, and moldings with contemporary textured plaster walls and softly curved elements. Armadillo's co-founders say the space is intended to be a place for pause and connection, showcasing the brand's new rug collection.

Why it matters

Armadillo's decision to open a flagship showroom in New York City, one of the world's design capitals, signals the brand's ambitions to expand its presence in the lucrative U.S. market. The thoughtful design approach, which preserves historic elements while adding modern touches, reflects Armadillo's commitment to craftsmanship and its desire to create an immersive brand experience for customers.

The details

The new 4,000-square-foot Armadillo showroom is located in a 1897 building on Broadway overlooking Madison Square Park in New York City. Designed in collaboration with Klein Agency, the space features preserved original pine floors, columns, and moldings that are juxtaposed with softly curved, textured plaster walls. Armadillo's co-founders say the goal was to create a sense of quietude and an atmosphere where the brand's rugs could be experienced as "living, breathing works of design." The flagship's opening coincides with the debut of Armadillo's new rug collection.

  • Armadillo will unveil its new New York showroom later this month (March 2026).
  • The 1897 building that houses the showroom was originally constructed over 125 years ago.

The players

Armadillo

An Australian rug company opening its new flagship showroom in New York City.

Klein Agency

The interior design firm that collaborated with Armadillo on the new showroom space.

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What they’re saying

“We intended to honor the building's heritage while layering in a distinctly modern rhythm. Every curve, every material has been considered to create a sense of quietude and an atmosphere where our rugs can be experienced not as product, but as living, breathing works of design.”

— Armadillo co-founder

“Architecturally, we were given a stunning shell: tall ceilings, sweeping views and generous natural light. We intended to introduce a series of gentle curves and sculptural walls that invite discovery.”

— Maša Kleinhample, Founding partner, Klein Agency

“The New York location represents an evolution, both for Armadillo and for how we invite people to experience our world. It's not a showroom in the traditional sense. It's a place for pause and connection, mirroring the material honesty we hold at the heart of everything we make.”

— Armadillo co-founder

What’s next

The new Armadillo flagship showroom will open to the public later this month.

The takeaway

Armadillo's decision to open a flagship showroom in New York City's historic Flatiron district showcases the brand's commitment to craftsmanship and creating an immersive brand experience. By preserving the character of the 1897 building while adding contemporary design elements, Armadillo is positioning itself as a design-forward brand that values both heritage and innovation.