The Music ETF MUSQ Offers Uncorrelated Exposure to the Global Music Industry

MUSQ CEO David Schulhof makes the case for investing in the music industry as a diversified, uncorrelated asset class.

Published on Mar. 10, 2026

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In a volatile market environment, MUSQ, the Global Music Industry Index ETF, is providing investors exposure to the growing global music industry across streaming, content, live events, and technology. MUSQ CEO David Schulhof argues that music is an uncorrelated asset class that can help weather market turbulence, with the fund offering a diversified way to participate in the industry's structural growth drivers.

Why it matters

As traditional sector rotation strategies have limited effectiveness in the current market, advisors are seeking genuinely uncorrelated assets to diversify portfolios. The music industry, with its consistent consumer demand and expanding revenue streams, presents an attractive alternative that is less tied to the same macroeconomic factors pressuring other sectors.

The details

The MUSQ ETF provides broad exposure to the global music industry value chain, with holdings spanning streaming platforms, content creators, live event operators, and technology providers. The fund's international diversification, with roughly half of its portfolio in non-U.S. equities, offers access to fast-growing emerging markets driving music industry expansion. MUSQ aims to capture the industry's structural growth as music streaming remains underpriced relative to other entertainment services and the overall global music market is projected to double in size by 2030.

  • MUSQ launched in 2025 and has returned approximately 19% over the one-year period ended December 31, 2025.
  • The Amplify Music Investment Summit, a dedicated conference for the financial community, is scheduled for May 8, 2026 in New York.

The players

David Schulhof

CEO of MUSQ, LLC, the company that manages the MUSQ Global Music Industry Index ETF.

MUSQ Global Music Industry Index ETF

An exchange-traded fund that provides diversified exposure to the global music industry across streaming, content, live events, and technology.

Robert Kyncl

CEO of Warner Music Group, who is scheduled to deliver a keynote at the Amplify Music Investment Summit.

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What they’re saying

“We're very pleased with the performance of MUSQ. We're giving investors total exposure to the global music industry across streaming and content and live music events and ticketing.”

— David Schulhof, CEO, MUSQ, LLC (thewealthadvisor.com)

“Music is an uncorrelated asset class. You need to own something like music in your portfolio to weather enormous amounts of volatility like you're seeing today.”

— David Schulhof, CEO, MUSQ, LLC (thewealthadvisor.com)

What’s next

The Amplify Music Investment Summit, a dedicated conference for the financial community, is scheduled for May 8, 2026 in New York, where advisors can learn more about the music industry as an investment category.

The takeaway

In an environment where traditional diversification strategies have limited effectiveness, the MUSQ ETF offers investors exposure to the global music industry as an uncorrelated asset class with compelling structural growth drivers that can help weather market volatility.