Massachusetts Ranked Among Least Friendly States, Study Finds

Newsweek survey of social media users highlights Northeast's reputation for unfriendliness

Published on Mar. 10, 2026

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A new Newsweek study using World Population Review data has ranked Massachusetts as the 4th 'unfriendliest' state in the country, with the entire Northeast region faring poorly in terms of friendliness as perceived by social media users. The survey asked travelers to rate the friendliness of each state, with Massachusetts landing near the bottom of the list alongside other Northeastern states like New York, New Jersey, and Rhode Island.

Why it matters

The findings reinforce long-held stereotypes about the Northeast, particularly Massachusetts, being home to less friendly and welcoming residents. This could have implications for the state's tourism industry and reputation, as travelers may be less inclined to visit if they expect an unwelcoming environment.

The details

According to the Newsweek report, Massachusetts was ranked the 4th 'unfriendliest' state, with only New York, Arkansas, and Delaware scoring worse. The survey asked social media users to rate the friendliness of each state based on their experiences as travelers. No Northeastern states, including Massachusetts, New York, New Jersey, and Rhode Island, were included in the list of the 'Top 10 Friendliest States', which was dominated by Midwestern and Southern states like Minnesota, Tennessee, and Texas.

  • The Newsweek study and rankings were published on March 10, 2026.

The players

Newsweek

A news magazine that conducted the survey of social media users to determine the 'friendliest' and 'unfriendliest' states in the U.S.

World Population Review

The data source used by Newsweek for the state friendliness rankings.

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What they’re saying

“Is there some degree of truth when it comes to the nickname 'Massholes'?”

— Eric Greene, Author (wsbs.com)

The takeaway

The findings from this Newsweek study highlight the ongoing perception of Massachusetts and the broader Northeast region as less friendly and welcoming to visitors, which could have implications for the state's tourism industry and reputation. The results reinforce long-held stereotypes that may be difficult for the state to overcome.