Erewhon Debuts Pink 'Birthday Wish' Smoothie for Barbie's 67th

The limited-time smoothie is packed with organic ingredients to celebrate the iconic fashion doll's birthday.

Published on Mar. 10, 2026

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To mark Barbie's 67th birthday on March 9, the Erewhon natural foods market in Los Angeles has debuted a special 'Birthday Wish' smoothie inspired by the taste of vanilla cake batter. The $21 limited-edition smoothie features a pink and white swirl, topped with multi-colored sprinkles, and is made with a variety of organic ingredients including banana, goji berries, pitaya, oats, coconut water, and vanilla.

Why it matters

Barbie has been a cultural icon for decades, sparking conversations about beauty standards and feminism. Erewhon's special birthday smoothie taps into the doll's enduring popularity and the growing demand for organic, health-conscious food and beverage options, especially among Barbie's core demographic of young women in Los Angeles.

The details

The 'Birthday Wish' smoothie contains organic banana, goji berries, pitaya, gluten-free oats, tocos, oat milk, coconut water, vanilla, whey protein, maple syrup, coconut whip, and sprinkles. It is only available in-store and online at Erewhon locations through April 8.

  • March 9, 2026 marks Barbie's 67th birthday.
  • The 'Birthday Wish' smoothie will be available from March 9 through April 8, 2026.

The players

Erewhon

A natural foods market in Los Angeles that is debuting the limited-edition 'Birthday Wish' smoothie to celebrate Barbie's birthday.

Barbie

The iconic 11.5-inch fashion doll that was first introduced at the American International Toy Fair in New York City on March 9, 1959.

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The takeaway

Erewhon's special Barbie birthday smoothie taps into the doll's enduring popularity and the growing demand for organic, health-conscious food and beverage options, especially among young women in Los Angeles.