Dakota Johnson Stars in Calvin Klein's Sensual Spring '26 Campaign

The actress joins the brand's iconic advertising lineup with a minute-long spot showcasing 'subtle sensuality and cheeky humor'.

Mar. 10, 2026 at 10:51am

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Calvin Klein has unveiled its Spring 2026 campaign featuring actress Dakota Johnson. The minute-long video spot, directed and photographed by Gordon von Steiner, shows Johnson at home and by the pool wearing CK underwear and denim. The campaign aims to 'navigate between subtle sensuality and cheeky humor' and is accompanied by a series of still photos showcasing the same scenarios. Johnson said the campaign celebrates 'being comfortable, free and sexy on your own terms' and that 'sometimes, a woman just being is the sexiest thing'.

Why it matters

Calvin Klein is known for its provocative, sexually suggestive advertising campaigns featuring big-name celebrities. This latest push with Dakota Johnson continues that tradition, tapping into the brand's iconic imagery and sensual marketing approach. The campaign also comes as Calvin Klein's parent company, PVH, reported strong financial results, with the brand seen as key to the company's growth strategy.

The details

The Spring 2026 campaign opens with Johnson at home discussing a script, then shows her playing pool topless while wearing a CK thong, lounging by the pool, covering her breasts with items like pomegranates and milk jugs, and perched on top of a piano wearing just jeans. The minute-long spot is soundtracked by the 1972 track 'Long Cool Woman (In a Black Dress)' by The Hollies. It will run globally across CK's retail sites, website, social platforms, and in high-profile out-of-home placements.

  • The campaign launched globally on March 9, 2026.

The players

Dakota Johnson

An American actress who has starred in films such as the 'Fifty Shades' trilogy.

Calvin Klein

An American fashion house known for its provocative advertising campaigns featuring celebrities.

Gordon von Steiner

The director and photographer who worked on the Calvin Klein Spring 2026 campaign.

PVH

The parent company of Calvin Klein that reported strong financial results, with the brand seen as key to the company's growth strategy.

Zac Coughlin

The chief financial officer of PVH who discussed the company's plans to make Calvin Klein and Tommy Hilfiger 'the most desirable lifestyle brands in the world'.

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What they’re saying

“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on. When a woman is alone at home, working, reading or doing whatever, it can feel quite liberating and sensual.”

— Dakota Johnson, Actress

“Channelling that, and pairing that energy with Calvin Klein's iconography, felt both singular and classic. I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just being is the sexiest thing.”

— Dakota Johnson, Actress

The takeaway

Calvin Klein's latest campaign with Dakota Johnson continues the brand's tradition of provocative, sexually suggestive advertising featuring big-name celebrities. The campaign aims to capture a sense of 'subtle sensuality and cheeky humor' while celebrating women being 'comfortable, free and sexy on their own terms'.