New York's New Power Lunch Spot Is on the 37th Floor

Major players in finance, art, and real estate are joining Coco's at Colette in Midtown Manhattan.

Published on Mar. 9, 2026

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Coco's at Colette, a members-only restaurant on the 37th floor of the General Motors building in Midtown Manhattan, has become a new power lunch destination for influential figures in finance, art, and real estate. The exclusive club offers a more intimate setting compared to the cavernous and intimidating atmosphere of the old Four Seasons restaurant, where diners were assigned tables based on their importance.

Why it matters

The rise of Coco's at Colette reflects a shift in how New York's elite conduct business and networking over lunch. The exclusive, high-altitude setting provides a more discreet and comfortable environment for powerful individuals to meet and discuss deals away from the prying eyes of the public.

The details

Coco's at Colette is a members-only restaurant located on the 37th floor of the General Motors building on Fifth Avenue in Midtown Manhattan. The club offers a more intimate dining experience compared to the old Four Seasons restaurant, where diners were assigned tables based on their perceived importance. Top figures in finance, art, and real estate have joined Coco's, using the exclusive setting to conduct business and networking over lunch.

  • Coco's at Colette opened in 2025.

The players

Sandy Heller

A top art adviser who remembers the intimidating atmosphere of the old Four Seasons restaurant in Midtown Manhattan.

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What they’re saying

“It was a scary room for me. I could hardly eat.”

— Sandy Heller, Art Adviser (The Wall Street Journal)

The takeaway

The rise of Coco's at Colette as a new power lunch destination in New York City reflects a shift in how the city's elite conduct business and networking. The exclusive, high-altitude setting provides a more discreet and comfortable environment for influential figures to meet and discuss deals away from the public eye.