HASK Debuts Bold New Look and Product Innovations

Haircare brand refreshes packaging and expands product lineup across major retailers.

Published on Mar. 9, 2026

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HASK, a global leader in clean and accessible haircare, is debuting a brand refresh alongside a new lineup of product launches rolling out at Amazon, Walgreens, and Target beginning in January 2026. The refresh includes a bold visual identity and expanded assortment designed to better meet the needs of today's consumer, while staying true to HASK's mission of Hair and Skin Kindness.

Why it matters

The HASK brand refresh and new product innovations demonstrate the company's commitment to providing high-performance, clean haircare formulas that cater to a wide range of consumer needs. The expanded distribution to major retailers like Target, Walgreens, and Amazon will also make HASK's products more accessible to shoppers nationwide.

The details

As part of the rollout, HASK is introducing three new innovations at Amazon and Walgreens, including a heat-protecting thermal mist, a lightweight hair oil mist, and a high-shine hair glaze. The brand is also expanding its popular Texture Series to Target, bringing top-performing essentials like a pre-shampoo detangler, recovery mask, leave-in conditioner, and scalp oil to even more consumers. HASK's updated packaging features full-color bottles made from recycled plastic, a benefits-first label hierarchy, and expanded ingredient storytelling for greater transparency.

  • HASK's brand refresh and new product launches will begin rolling out in January 2026.

The players

HASK

A global brand and leader in clean and accessible haircare, available in over 65 countries.

Jaime Kontz

VP of Marketing and Product Development at HASK.

Brooke Monk

A social media star with over 50 million followers, who is partnering with HASK to spotlight the brand's launch across digital platforms.

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What they’re saying

“We're excited to debut our new look with retail partners across the US and introduce a fresh wave of innovations across Amazon, Walgreens, and Target. From our new heat-protecting and shine-boosting treatments to the expansion of our Texture Series at Target, this next chapter is all about delivering high-performance, clean formulas with now with easier shop-ability.”

— Jaime Kontz, VP Marketing and Product Development (HASK)

What’s next

HASK's brand refresh and new product lineup will begin rolling out at Amazon, Walgreens, and Target in January 2026, making the haircare brand's high-performance, clean formulas more accessible to consumers nationwide.

The takeaway

HASK's brand refresh and product innovations demonstrate the company's commitment to providing clean, conscious haircare that caters to a wide range of consumer needs. The expanded distribution to major retailers will make HASK's products more accessible, while the updated packaging and ingredient transparency align with the brand's mission of Hair and Skin Kindness.