Jerome Lordet Salon Releases New Sulfate-Free Shampoo And Conditioner

The French, New York-based hairstylist known for his celebrity clientele has his own line of shampoo and conditioner called 'Love Is In The Hair.'

Published on Mar. 9, 2026

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French hairstylist Jerome Lordet, known for working under Pierre Michel Salon before opening his own salon last year, has released a new line of sulfate, paraben and chloride-free shampoo and conditioner called 'Love Is In The Hair.' The products contain Keratin protein, Vitamin B5, Marula Oil, Argan Oil and other nourishing ingredients to leave hair healthy and shiny. Lordet wanted to create a simple, elegant line of hair products for all hair types.

Why it matters

Lordet's new hair care line represents the growing trend of celebrity hairstylists and salons launching their own branded products. As a respected stylist with a loyal clientele, Lordet's line has the potential to be successful in the competitive haircare market.

The details

The 'Love Is In The Hair' shampoo and conditioner are priced at $34 per bottle and available at Lordet's salon in New York City. Lordet plans to expand the line in the future with additional products like volumizers, pomades, and serums.

  • The products were released on March 9, 2026.

The players

Jerome Lordet

A French hairstylist known for working at Pierre Michel Salon before opening his own salon in New York City last year.

Jerome Lordet Salon

A high-end hair salon located in New York City's Upper East Side that brings a touch of Parisian chic uptown.

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What they’re saying

“I wanted to create a product for all kinds of hair. It's all about how much you use, and it all depends on what kind of hair you have. If you have fine hair, you don't need to use that much if the product is. It's good for every type of hair.”

— Jerome Lordet (Forbes)

“The conditioner is also great for all kinds of hair. For thin hair, just use it on the tips or ends of your hair. If you have drier hair, you can even leave it in a little bit longer or even just maybe rinse it even less.”

— Jerome Lordet (Forbes)

What’s next

Lordet plans to expand the 'Love Is In The Hair' line with additional products like volumizers, pomades, and serums in the future.

The takeaway

Lordet's new sulfate-free haircare line reflects the growing trend of celebrity stylists and salons launching their own branded products. By creating a simple, elegant line catered to all hair types, Lordet aims to provide his loyal clientele and new customers with high-quality, salon-quality haircare.