Citigroup Lowers Herc (NYSE:HRI) Price Target

Analysts reduce price objective for equipment rental company

Published on Mar. 9, 2026

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Citigroup analysts have lowered their price target for Herc Holdings Inc. (NYSE:HRI) from $185.00 to $165.00, while maintaining a "buy" rating on the stock. The transportation company's shares have seen volatility in recent months, with the stock trading between a 52-week low of $96.18 and a high of $188.35.

Why it matters

Herc Holdings is a major player in the equipment rental industry, providing machinery and support services to construction, industrial, government, and event sectors. Analyst price target adjustments can impact investor sentiment and trading activity around the stock.

The details

In a research note, Citigroup cited the reduced price target for Herc, though the firm still recommends buying the stock. Several other brokerages have also recently weighed in on Herc, with some adjusting their price objectives. The company's shares have fluctuated amid broader market conditions, reflecting the cyclical nature of the equipment rental business.

  • Citigroup issued the updated price target on Monday, March 9, 2026.

The players

Herc Holdings Inc.

A leading equipment rental provider in North America, offering a wide range of machinery and support services to construction, industrial, government and event sectors.

Citigroup

A global financial services company that provides investment banking, securities, asset management, and consumer banking services.

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The takeaway

Herc's stock price volatility reflects the cyclical nature of the equipment rental industry, and analyst price target adjustments can influence investor sentiment around the company. However, Citigroup's maintained "buy" rating suggests the firm sees long-term growth potential for Herc despite the near-term price target reduction.