Tyshawn Jones Embraces Superstar Status in New Adidas Campaign

The two-time Thrasher Skater of the Year stars alongside Kendall Jenner, Samuel L. Jackson, and more in the brand's latest push.

Published on Mar. 6, 2026

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Tyshawn Jones, the 27-year-old New York native and two-time Thrasher Skater of the Year, has been tapped by Adidas Originals as one of the brand's newest Superstars. In the surreal, time-warped setting of the campaign, Jones embodies the superstar persona, kicking back with video games and Starbursts in a suite at the fictional Hotel Superstar.

Why it matters

As a rising star in the skateboarding world, Jones' inclusion in the Adidas Originals campaign signals his growing mainstream appeal and status as a cultural icon. The campaign also features other high-profile celebrities, underscoring Adidas' efforts to align its brand with today's biggest names across entertainment and sports.

The details

In the Adidas Originals campaign, Jones appears alongside a star-studded cast that includes Kendall Jenner, Samuel L. Jackson, JENNIE, Olivia Dean, Lamine Yamal, and James Harden. The campaign is set in the fictional Hotel Superstar, where icons and style converge in a surreal, time-warped environment. Jones embodies the superstar persona, relaxing in his suite with video games and Starbursts.

  • The Adidas Originals campaign featuring Tyshawn Jones was released on March 6, 2026.

The players

Tyshawn Jones

A 27-year-old New York native and two-time Thrasher Skater of the Year who has been tapped by Adidas Originals as one of the brand's newest Superstars.

Adidas Originals

The lifestyle and fashion division of the German sportswear brand Adidas, known for its iconic Superstar sneaker and collaborations with high-profile celebrities and influencers.

Kendall Jenner

An American model and media personality who has also been featured in the Adidas Originals Superstar campaign.

Samuel L. Jackson

An acclaimed American actor who plays the role of the concierge in the fictional Hotel Superstar setting of the Adidas Originals campaign.

JENNIE

A South Korean singer and member of the K-pop girl group BLACKPINK, who is also part of the Adidas Originals Superstar campaign.

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What they’re saying

“Authenticity never goes out of style.”

— Tyshawn Jones (Interview Magazine)

The takeaway

Tyshawn Jones' inclusion in the Adidas Originals Superstar campaign solidifies his status as a rising star in the skateboarding world and a cultural icon, as the brand aligns itself with some of the biggest names across entertainment and sports.