City Hive Surpasses $1 Billion in Annual B2B Payments

Embedded payments platform sets new standard for wholesale alcohol industry

Published on Mar. 5, 2026

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City Hive, a digital commerce and data platform for the alcohol industry, has surpassed $1 billion in annual B2B payments processed across its platform. This milestone signals a fundamental shift in how the wholesale industry transacts, reconciles, and reports, as City Hive's embedded payments technology provides granular data access and real-time compliance.

Why it matters

The $1 billion annual milestone reflects City Hive's growing dominance in modernizing the wholesale alcohol industry's digital infrastructure. By providing an integrated ordering system, ERP solution, and embedded payments, City Hive is enabling operators to retain brand identity and regulatory control while streamlining operations.

The details

City Hive's B2B payment technology is uniquely positioned through its embedded nature, where every dollar is tied to a specific license, invoice, and compliance record, reconciled automatically and in real time. This embedded architecture translates directly into reduced overhead, fewer reconciliation exceptions, and a complete, defensible transaction record at the SKU and license level for wholesale administrators and compliance officers.

  • City Hive surpassed $1 billion in annual B2B payments on March 5, 2026.
  • City Hive will be present at the National Alcohol Beverage Control Association (NABCA) Annual Conference in May 2026 to showcase its solutions.

The players

City Hive

The leading omni-channel digital commerce and data platform for the alcohol industry, having surpassed $1 billion in annual B2B payments processed.

Roi Kliper

The CEO of City Hive.

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What they’re saying

“Surpassing $1 billion in annual B2B payments isn't just a number. It's validation that the wholesale alcohol industry was ready for infrastructure that actually works with its regulatory framework, not around it. We built payments the way they should have always been built: embedded, compliant, and tied to every license and invoice in the system.”

— Roi Kliper, CEO of City Hive

What’s next

City Hive will be present at the National Alcohol Beverage Control Association (NABCA) Annual Conference in May 2026 to demonstrate how its embedded payments, ERP integrations, and wholesale solutions enable operators to modernize their digital infrastructure while retaining full brand identity and regulatory control.

The takeaway

City Hive's milestone of surpassing $1 billion in annual B2B payments processed signals a fundamental shift in how the wholesale alcohol industry transacts, reconciles, and reports. By providing an integrated platform with embedded payments, City Hive is enabling operators to streamline operations and maintain regulatory compliance, setting a new standard for the industry.