Chase and Hudl Team Up to Empower Student-Athletes

Financial education partnership aims to help young athletes and their families

Published on Mar. 5, 2026

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Chase, a leading financial services firm, and Hudl, a leading sports technology company, have announced a new partnership to provide financial education resources and tools to student-athletes and their families. The initiative is designed to empower young athletes with the knowledge and skills to make informed financial decisions as they navigate their athletic and academic careers.

Why it matters

This partnership represents an important step in addressing the financial literacy gap often faced by student-athletes, who must balance the demands of their sport, academics, and personal finances. By providing tailored financial education, Chase and Hudl aim to set up these young people for long-term success both on and off the field.

The details

Through the partnership, Chase and Hudl will develop a comprehensive financial education program that covers topics such as budgeting, saving, credit management, and planning for the future. The program will be integrated into Hudl's existing suite of athlete development tools, making it easily accessible to student-athletes and their families.

  • The partnership was announced on March 5, 2026.

The players

Chase

A leading financial services firm that provides a wide range of banking, investment, and financial products and services.

Hudl

A leading sports technology company that provides video analysis, coaching tools, and athlete development resources to teams and athletes across various sports.

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What they’re saying

“We're excited to partner with Hudl to help student-athletes and their families gain the financial skills and knowledge they need to succeed both on and off the field.”

— Jamie Dimon, CEO of Chase (Business Wire)

“This partnership with Chase aligns perfectly with our mission to empower student-athletes and help them reach their full potential. Financial literacy is a critical life skill, and we're proud to work with Chase to make these resources available to our community.”

— David Graff, CEO of Hudl (Business Wire)

What’s next

The financial education program developed through the Chase and Hudl partnership is expected to launch in the fall of 2026, coinciding with the start of the new academic and athletic seasons.

The takeaway

This partnership between a leading financial services firm and a top sports technology company underscores the growing recognition of the importance of financial literacy for student-athletes. By providing tailored resources and tools, Chase and Hudl aim to set up young athletes for long-term success both on and off the field.