Vita Coco Introduces New Frosted Lemonade Treats Flavor

Refreshing yet indulgent coconutmilk-based beverage offers sweet escape

Published on Mar. 4, 2026

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Vita Coco, the leading coconut water brand in the U.S., is launching a new Frosted Lemonade flavor in its popular Vita Coco Treats line. The new drink combines zesty lemon flavor with a sweet, coconutty finish, providing a refreshing yet indulgent experience. Frosted Lemonade Treats is designed to offer consumers a moment of escape from their busy lives, transporting them to a sunnier state of mind.

Why it matters

The launch of Frosted Lemonade Treats reflects growing consumer demand for mindful indulgences and mood-boosting sweet treats. By reimagining a classic summertime flavor with coconut water benefits, Vita Coco is tapping into this trend and providing customers with an accessible way to find small moments of escape in their daily routines.

The details

Frosted Lemonade is the latest addition to Vita Coco's popular Treats line, which also includes the viral Strawberries & Creme and Orange & Creme flavors. The new drink balances tart lemon flavor with a sweet, coconutty finish, delivering refreshment and indulgence in one. Frosted Lemonade Treats is now available nationwide in the coconut water aisle, as well as online. An exclusive Cherry Vanilla flavor is also launching exclusively at Target.

  • Frosted Lemonade Vita Coco Treats is now available (March 4, 2026)
  • Cherry Vanilla Vita Coco Treats is launching nationwide exclusively at Target

The players

Vita Coco

America's leading coconut water brand and the flagship brand within The Vita Coco Company portfolio.

Jane Prior

Chief Marketing Officer of The Vita Coco Company.

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What they’re saying

“Our Treats line is designed for the person who wants to indulge without compromise. We know our consumers are looking for small moments of escape in their busy lives, and Frosted Lemonade delivers just that.”

— Jane Prior, Chief Marketing Officer of The Vita Coco Company (businessinsider.com)

The takeaway

Vita Coco's new Frosted Lemonade Treats offers consumers a refreshing yet indulgent escape, tapping into the growing demand for mindful sweet treats that can provide a mood-boosting moment of respite from the daily grind.