Join John Catsimatidis at One of NYC's Biggest Parades

77WABC is rolling into Greek Independence Day with its iconic trolley

Published on Mar. 4, 2026

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The New York City Greek Independence Day Parade is returning this April, and 77WABC's iconic trolley will be rolling right alongside the celebration. The trolley has become a beloved part of the parade experience, bringing music, personality, and plenty of OPA! moments to the streets. Sponsors have the opportunity to align with this long-standing tradition and gain high-impact street-level visibility.

Why it matters

The Greek Independence Day Parade is a respected cultural event rooted in community pride, offering sponsors the chance to become woven into a celebration that audiences look forward to year after year.

The details

The 77WABC trolley has become a fixture of the New York City Greek Independence Day Parade, bringing energy, music, and a sense of celebration to the streets. Sponsors who participate can gain on-site branding, live parade presence, and digital amplification beyond the day itself, becoming part of the tradition.

  • The New York City Greek Independence Day Parade returns this April.

The players

John Catsimatidis

A prominent New York businessman and media personality.

77WABC

A radio station in New York City that is rolling its iconic trolley into the Greek Independence Day Parade.

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The takeaway

Sponsoring the New York City Greek Independence Day Parade offers brands a unique opportunity to align with a respected cultural event, gain high-impact visibility, and become part of a beloved community tradition.