Rémy Martin Unveils Rémy V, a Modern White Spirit

New white spirit distilled from 100% French grapes celebrates self-expression with Tefi Pessoa collaboration

Published on Mar. 3, 2026

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The House of Rémy Martin has launched Rémy V, a fresh and modern white spirit distilled from 100% French grapes. Rémy V is designed to empower a new generation of drinkers with its naturally smooth and expressive profile. The brand has partnered with creator Tefi Pessoa on the "it's V you" campaign and an exclusive limited-edition collection of summer accessories.

Why it matters

Rémy V represents a contemporary shift in the white spirits category, blending premium craftsmanship with effortless versatility. The brand's partnership with Tefi Pessoa aims to celebrate individual self-expression and confidence through the new spirit.

The details

Rémy V is distilled on the lees in traditional copper pot stills and bottled at 35% ABV, delivering a naturally expressive profile with bright fruit, floral notes, and a smooth finish. The brand recommends enjoying Rémy V chilled to experience its subtle fruit and floral character. The "Rémy V Drop" cocktail features the spirit along with Cointreau, lemon juice, and raspberries.

  • Rémy V was launched in March 2026.
  • The "it's V you" collaboration with Tefi Pessoa and the limited-edition summer accessories collection will be available from March through September 2026.

The players

Rémy Martin

A French cognac house that has produced exceptional cognacs since 1724.

Tefi Pessoa

A creator, storyteller, and voice of modern confidence who has partnered with Rémy Martin on the "it's V you" campaign and exclusive summer accessories collection.

Tonia Mancino

The VP of Luxury Brands at Rémy Cointreau, the parent company of Rémy Martin.

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What they’re saying

“Remy V celebrates a fresh kind of confidence and invites consumers to show up boldly, celebrating their individuality in all the ways they choose to express themselves – including the cocktails they enjoy.”

— Tonia Mancino, VP of Luxury Brands, Rémy Cointreau (bakercityherald.com)

“it's V you is about owning your truest self. Rémy V feels like that friend who hands you the mic - playful, confident, a little dramatic in the best way - and reminds you that you are the one setting trends and breaking stereotypes.”

— Tefi Pessoa (bakercityherald.com)

What’s next

Consumers will have a chance to enjoy the full accessories collection designed by Tefi Pessoa, including her exclusive designs, from March through September 2026 via monthly sweepstakes prizes. The sweepstakes will also conclude with a grand prize trip to Miami, FL.

The takeaway

Rémy V represents a modern, confident, and expressive approach to white spirits, empowering a new generation of drinkers to celebrate their individuality through the brand's partnership with Tefi Pessoa and the launch of the "it's V you" campaign.