New Age Alpha Advisors Boosts Stake in Madison Square Garden

Investment firm increases holdings in sports and entertainment company by over 3,000%

Published on Mar. 3, 2026

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New Age Alpha Advisors LLC significantly increased its stake in The Madison Square Garden Company (NYSE:MSGS) during the third quarter, boosting its holdings by 3,115.1% to 25,785 shares. The investment firm now owns approximately 0.11% of Madison Square Garden, valued at $5.85 million as of the most recent SEC filing.

Why it matters

This substantial increase in ownership by New Age Alpha Advisors suggests the investment firm sees significant potential in Madison Square Garden's sports franchises and media assets. As a major shareholder, the firm's increased stake could influence the company's strategic direction and future plans.

The details

According to the SEC filing, New Age Alpha Advisors purchased an additional 24,983 shares of Madison Square Garden in the third quarter, bringing its total holdings to 25,785 shares. This represents a 3,115.1% increase from the previous quarter. Madison Square Garden owns and operates the NBA's New York Knicks, the NHL's New York Rangers, and the WNBA's New York Liberty, as well as a majority stake in MSG Networks, a regional sports network.

  • New Age Alpha Advisors increased its stake in Madison Square Garden during the third quarter of 2026.

The players

New Age Alpha Advisors LLC

An investment firm that significantly increased its stake in The Madison Square Garden Company.

The Madison Square Garden Company

A sports and entertainment holding company that owns the New York Knicks, New York Rangers, and New York Liberty, as well as a majority stake in MSG Networks.

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The takeaway

This investment by New Age Alpha Advisors highlights the continued appeal of Madison Square Garden's sports franchises and media assets, even as the company navigates a changing media landscape. The firm's substantial increase in ownership could signal its confidence in Madison Square Garden's long-term growth potential.