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DraftKings Unveils 'Super App' for Unified Sports Betting and Gaming
The new platform aims to streamline DraftKings' offerings and drive customer engagement across sportsbook, casino, and lottery products.
Mar. 3, 2026 at 5:47am
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DraftKings announced plans to launch a 'DraftKings Sports & Casino Super App' that will consolidate the company's sportsbook, casino, lottery, and prediction offerings into a single platform. The goal is to provide a seamless user experience and make it easier for customers to access DraftKings' full suite of gaming products, regardless of their location. The first phase of the rollout is expected to coincide with the NCAA's March Madness tournament in 2026.
Why it matters
By unifying its disparate apps and products into a single 'super app,' DraftKings aims to streamline its operations, reduce customer acquisition costs, and increase overall engagement across its sportsbook, casino, and lottery verticals. The move also allows DraftKings to more effectively serve customers in states with varying degrees of gaming legalization, promoting sportsbook betting where permitted while highlighting its prediction and lottery products in more restrictive markets.
The details
The DraftKings Super App will feature a single wallet and login, allowing customers to seamlessly transition between the company's sportsbook, casino, lottery, and prediction offerings. What users see within the app will be tailored to the specific gaming laws in their state, with sportsbook access in jurisdictions where it is legal and prediction or lottery products in more restrictive markets. DraftKings expects the Super App to drive increased customer engagement and lower marketing expenses by consolidating its various platforms.
- The first stage of the DraftKings Super App rollout is planned for the NCAA's March Madness tournament in spring 2026.
- Additional features and refinements to the Super App are expected to be introduced throughout 2026.
The players
DraftKings
A Boston-based gaming company that offers sportsbook, casino, lottery, and prediction products.
Jason Robins
The CEO of DraftKings.
What they’re saying
“This new super app is already our biggest app, getting about 80 to 90% of our 11 million customers in there each year. We know how to drive traffic there. We know how to engage customers there. Now, we are going to have both sportsbook and predictions in this app.”
— Jason Robins, CEO
“Well, the biggest thing is that we have so many apps now and it's confusing for customers. So take predictions, for example. Right now you have to go download the DraftKings Predictions app. Most people don't think that, especially if they already have the app on their phone, or even if you search the App Store.”
— Jason Robins, CEO
What’s next
The DraftKings Super App is expected to be fully deployed in time for the 2026 NCAA March Madness tournament, with additional features and refinements introduced throughout the year.
The takeaway
DraftKings' move to consolidate its various betting and gaming products into a single 'super app' reflects the company's strategy to streamline its operations, reduce customer acquisition costs, and increase overall engagement across its sportsbook, casino, and lottery verticals as it continues to expand its geographic footprint.
