Kind Snacks Teams With Reality TV Star Rob Rausch on "Start The Day With Kindness" Campaign

The limited-edition Rise & Kind Breakfast Box giveaway features Kind's new Protein MAX Granola and Scottish salmon.

Published on Mar. 2, 2026

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Kind North America has partnered with reality TV star Rob Rausch to launch the Rise & Kind Breakfast Box, a limited-edition giveaway inspired by Rausch's daily breakfast ritual featuring smoked Scottish salmon. The boxes will include Kind's new Protein MAX Granola and Scottish salmon, with the goal of encouraging consumers to "Choose Kind" and start their day on a positive note.

Why it matters

This campaign allows Kind to further promote its purpose-led brand platform by teaming up with a recognizable TV personality known for his strategic gameplay and commitment to a protein-packed breakfast. The giveaway also spotlights Kind's latest product launch, the Protein MAX Granola, as the company looks to capitalize on growing consumer interest in healthy breakfast trends.

The details

The Rise & Kind Breakfast Box will include two bags of Kind's new Protein MAX Granola in Peanut Butter and Sweet & Salty Caramel flavors, which have 15 grams of protein per serving and 0g of sugar, as well as Scottish salmon. The boxes will be available in daily weekday drops at 9:00 AM ET starting March 2 through March 3, while supplies last, on the riseandkind.kindsnacks.com website.

  • The Rise & Kind Breakfast Box giveaway will run from March 2-3, 2026.
  • The boxes will be available in daily weekday drops at 9:00 AM ET.

The players

Kind North America

The company behind the Kind snack brand, known for its purpose-driven marketing and healthy product offerings.

Rob Rausch

A reality TV star known for his strategic gameplay and commitment to a protein-packed breakfast, including smoked Scottish salmon.

Osher Hoberman

The chief marketing officer at Kind North America.

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What they’re saying

“This partnership with Kind is about starting the day on a positive note. The Rise & Kind Breakfast Box gives people something simple they can enjoy and share in the morning, like we shared the salmon. If kindness is the first thing you lead with, it can set the tone for everything that comes after.”

— Rob Rausch, Reality TV Star

“Partnering with Rob is just another way for us to Choose Kind, and we hope consumers recognize that we're just as obsessed with breakfast trends as the internet seems to be. Having launched our purpose-led brand platform last year, we're excited to now surprise and delight consumers with a Choose KIND moment that spotlights one of our latest product launches.”

— Osher Hoberman, Chief Marketing Officer, Kind North America

What’s next

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The takeaway

This campaign highlights Kind's commitment to promoting kindness and healthy eating, leveraging a popular TV personality to connect with consumers and drive awareness of the brand's latest product innovation.