New Yorkers Consume Over 13 Billion Sports Posts Annually

Sports content dominates social media usage in the Big Apple despite efforts to reduce screen time

Published on Mar. 1, 2026

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A new study has found that New Yorkers consume an astounding 13 billion sports-related posts on social media each year, ranking the city first in the nation for sports content engagement. This high level of sports-focused online activity persists even as many New Yorkers aim to cut back on overall screen time.

Why it matters

The findings highlight the deep sports culture in New York City, where fans are constantly checking scores, watching highlights, and sharing their reactions to big games and moments. This passion for sports content poses a challenge for New Yorkers trying to reduce their daily screen time.

The details

The study analyzed social media activity from 2025 and found that sports-related posts, including highlights, game clips, reactions, and comments, make up a significant portion of New Yorkers' online engagement. This is driven by the city's many professional sports teams across baseball, football, basketball, and hockey, which have devoted fan bases that are highly active on social media.

  • The study looked at social media activity from 2025.

The players

New York City

The city ranks first in the nation for consuming sports-related content online, with residents viewing more than 13 billion sports posts annually.

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The takeaway

The findings underscore the challenge many New Yorkers face in balancing their deep passion for sports with the desire to reduce overall screen time and digital distractions. As sports content continues to dominate social media usage in the city, residents may need to find new ways to stay connected to their teams and the sports they love while also prioritizing digital wellness.