Apple Announces 'Special Apple Experience' Event on March 4

New iPhones, Macs, and iPads expected to be unveiled at the upcoming showcase in New York, London, and Shanghai.

Published on Mar. 1, 2026

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Apple has announced a 'special Apple Experience' event for the media on March 4, 2026 at 9:00am ET. Unlike a full live-streamed event from Apple Park, this event will take place in New York, London, and Shanghai. The launch of several new Apple products, including the iPhone 17e, a new low-cost MacBook, updated MacBook Pro and iPad models, and potentially a refreshed MacBook Air, Mac Studio, and Studio Display, is expected.

Why it matters

This event signals Apple's continued focus on delivering innovative products and experiences to its customers. The announcement of new iPhones, Macs, and iPads will be closely watched by the tech industry and Apple enthusiasts alike, as these devices often set the standard for the rest of the market.

The details

The iPhone 17e is rumored to be a spec-bumped successor to the iPhone 16e, with upgrades including an A19 chip, MagSafe, and Apple's C1X and N1 wireless chips. The device is expected to retain a notch design, despite earlier rumors of a Dynamic Island, and pricing will start at $599 in the US. The new low-cost MacBook is said to feature the A18 Pro chip, a 12.9-inch display, and fun color options. The MacBook Pro is also expected to receive the M5 Pro and M5 Max chips, as well as PCIe 5.0 support for faster SSD speeds. The iPad Air is due for an M4 chip upgrade, while the entry-level iPad is expected to get the A18 chip with Apple Intelligence support.

  • The 'special Apple Experience' event will take place on March 4, 2026 at 9:00am ET.
  • Apple is expected to announce the iPhone 17e, a new low-cost MacBook, updated MacBook Pro and iPad models, and potentially other products at the event.

The players

Apple

An American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

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The takeaway

This event showcases Apple's continued commitment to innovation and its ability to set the pace for the tech industry. The announcement of new iPhones, Macs, and iPads will be closely watched by consumers and industry analysts alike, as these products often define the standard for the rest of the market.