MTA Ads Bombard Riders with Noise on Platforms

New ad program will blast audio at 75 decibels, despite poor condition of public address systems

Published on Feb. 27, 2026

Got story updates? Submit your updates here. ›

The New York Metropolitan Transportation Authority (MTA) is launching a new program to allow advertising on subway platforms, with audio ads blaring at up to 75 decibels. This comes despite the fact that over half of the MTA's station public address systems are in poor or marginal condition, making existing announcements often incomprehensible to riders. Commuters are already dealing with delays, packed cars, and other disruptions, and now face the prospect of inescapable advertising noise during their rides.

Why it matters

The MTA's decision to introduce loud advertising on subway platforms is seen by many as an unnecessary assault on the already stressful experience of taking public transportation in New York City. With the transit system struggling with aging infrastructure and poor service, the addition of blaring ads will only further erode the quality of life for regular riders.

The details

The MTA claims the ads will be limited to 75 decibels, just below the level considered hazardous for hearing loss. However, a 2021 test by the New York Post found a pilot platform ad reached a deafening 99 decibels - the equivalent of standing next to a construction site. Making matters worse, the MTA's own assessment found that over 50% of station public address systems are in poor or marginal condition, meaning existing announcements are often garbled and incomprehensible to riders.

  • In 2021, the New York Post measured a pilot platform ad at 99 decibels.
  • The MTA's 20 Year Needs Assessment found 52% of station public address systems are in 'poor/marginal condition'.
  • The MTA plans to 'award projects to upgrade PA systems' in 244 stations by 2030.

The players

MTA

The Metropolitan Transportation Authority, the public benefit corporation that operates public transportation in the New York City area.

New York Post

A daily tabloid newspaper published in New York City.

Got photos? Submit your photos here. ›

What they’re saying

“If your subway ride wasn't annoying enough today — between delays, packed cars, 'Showtime!' dancers and homeless people who plague the system — get ready for ads blaring at you on the platform while you wait for your train.”

— Post Editorial Board (New York Post)

The takeaway

The MTA's plan to introduce loud advertising on subway platforms is seen by many as an unnecessary burden on already stressed-out commuters, further eroding the quality of public transportation in New York City. With the transit system's infrastructure in poor condition, the addition of blaring ads will only exacerbate the frustrations of regular riders.