e.l.f. Beauty Presents at Consumer Analyst Group of New York Conference

Executives discuss growth initiatives for core e.l.f. brand and recently acquired Rhode brand

Published on Feb. 27, 2026

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e.l.f. Beauty, Inc., the company behind the #1 color cosmetics brand in the U.S. by unit share, presented at the Consumer Analyst Group of New York (CAGNY) conference. Executives including Chairman and CEO Tarang Amin, CFO Mandy Fields, and CMO Kory Marchisotto discussed the company's growth plans for its core e.l.f. brand as well as the recently acquired Rhode brand, which has quickly become the #1 brand in Sephora North America.

Why it matters

e.l.f. Beauty is a disruptive force in the beauty industry, challenging traditional cosmetics brands with its affordable, high-quality products. The company's ability to drive share gains for its core brand and rapidly scale new acquisitions like Rhode demonstrates its strong execution and potential for further growth, both domestically and internationally.

The details

During the presentation, e.l.f. Beauty executives highlighted the company's continued momentum with its core e.l.f. brand, which maintains the #1 position in U.S. color cosmetics by unit share. They also discussed the successful integration and rapid growth of the Rhode brand, which the company acquired last year and has quickly become the #1 brand in Sephora North America, with record-breaking launches in the U.K. and Australia as well.

  • The CAGNY conference took place on February 20, 2026.

The players

Tarang Amin

Chairman and CEO of e.l.f. Beauty, Inc.

Mandy Fields

CFO of e.l.f. Beauty, Inc.

Kory Marchisotto

CMO of e.l.f. Beauty, Inc.

Olivia Tong Cheang

Analyst at CGS International, who introduced the e.l.f. Beauty presentation

Rhode

A skincare brand acquired by e.l.f. Beauty that has quickly become the #1 brand in Sephora North America.

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What they’re saying

“e.l.f. has significant runway for growth ahead, both domestically and internationally across its portfolio of brands, and we look forward to hearing more about their growth initiatives in today's presentation.”

— Olivia Tong Cheang, Analyst at CGS International (CAGNY Conference)

The takeaway

e.l.f. Beauty's ability to drive share gains for its core brand and rapidly scale new acquisitions like Rhode demonstrates its strong execution and potential for further growth in the beauty industry, both in the U.S. and internationally.