Mochidoki Expands Retail Footprint with New 6-Piece Box and Chocolate Flavor

Premium mochi ice cream brand adds more product and new flavor to meet growing consumer demand

Published on Feb. 26, 2026

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Mochidoki, a New York-based mochi ice cream company, is expanding its retail presence and product offerings with the launch of a new 6-piece box format and a new Chocolate flavor. The brand is rolling out the new 6-piece box to several major grocery chains across the U.S., providing customers with 50% more mochi ice cream at the same great price. The expanded assortment now includes seven SKUs, with Chocolate joining the lineup as the brand's newest flavor.

Why it matters

The move by Mochidoki to increase the piece count in its retail boxes while maintaining the same price point reflects growing consumer demand for premium, shareable frozen desserts that offer more value. As other CPG brands turn to shrinkflation, Mochidoki is bucking the trend and providing customers with more product without compromising on quality or price.

The details

Mochidoki's new 6-piece box is now available at Pavilions, Big Y, Raley's, Bristol Farms, and Bi-Rite, in addition to existing partners like Central Market and Dierbergs. The expanded assortment includes the brand's best-selling flavors, such as Cake Batter, Strawberry, and Vanilla Chip, as well as the new Chocolate flavor. Mochidoki also offers two plant-based options, Passion Fruit and Mango, which are Certified Vegan and Non-GMO Project Verified.

  • Mochidoki's new 6-piece box and Chocolate flavor are now rolling out to major U.S. grocery chains.

The players

Mochidoki

A premium mochi ice cream brand based in New York, known for its vibrant flavors, clean ingredients, and modern packaging.

Ken Gordon

The founder of Mochidoki, who developed the brand's innovative new packaging solution to provide customers with more product at the same price.

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What they’re saying

“Our customers were asking for more — more pieces, more variety, and more indulgence — without having to pay more. We knew we could deliver.”

— Ken Gordon, Founder of Mochidoki (EINPresswire.com)

What’s next

Mochidoki's new 6-piece box and Chocolate flavor are expected to continue rolling out to additional grocery chains in the coming months, providing more consumers across the U.S. with access to the brand's premium mochi ice cream offerings.

The takeaway

Mochidoki's decision to increase the piece count in its retail boxes while maintaining the same price point demonstrates the brand's commitment to providing customers with more value and variety without compromising on quality. This move positions Mochidoki as a leader in the premium frozen dessert category, offering a better-for-you indulgence that appeals to today's discerning consumers.