GT Legal Food Talk Podcast Explores Liquor Licensing Landscape

Episode 30 features insights from Greenberg Traurig's Jonathan Bing on navigating the complex world of alcoholic beverage licensing.

Published on Feb. 26, 2026

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In the latest episode of the Legal Food Talk podcast, host Justin Prochnow interviews Greenberg Traurig's Jonathan Bing, chair of the firm's liquor licensing group, about the legal intricacies of alcoholic beverage licensing in the United States, with a focus on New York. Bing shares his unique journey from law to politics and back, detailing his experience in the New York State Assembly and his current role guiding clients through the complex world of liquor licensing.

Why it matters

Liquor licensing is a critical but often convoluted aspect of operating food and beverage businesses. This episode provides valuable insights for industry professionals navigating the legal landscape, as well as those curious about the intersection of law and the food and drink sector.

The details

During the conversation, Prochnow and Bing discuss marketing restrictions, tied-house laws, the impact of COVID-19 on restaurants and licensing, and what's on the horizon for 2026 in food and beverage law. Bing's experience in both the legal and political realms offers a unique perspective on the complexities of alcoholic beverage regulation.

  • The podcast episode was recorded and published on February 26, 2026.

The players

Justin Prochnow

Host of the Legal Food Talk podcast.

Jonathan Bing

Chair of the liquor licensing group at Greenberg Traurig and former member of the New York State Assembly.

Greenberg Traurig

An international law firm that Bing and Prochnow are both affiliated with.

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What they’re saying

“Whether you're in hospitality, retail, or just curious about the intersection of law and the food & beverage industry, this episode offers valuable insights.”

— Justin Prochnow, Host (natlawreview.com)

The takeaway

This episode of the Legal Food Talk podcast provides a comprehensive look at the complex legal landscape of liquor licensing, offering valuable guidance for food and beverage industry professionals navigating the regulatory environment.