EverPass Media and Apple Announce Distribution Agreement

Bringing Apple TV Sports to Commercial Venues Nationwide

Published on Feb. 25, 2026

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EverPass Media, a leading provider of media solutions for commercial venues, and Apple have announced a new distribution agreement that will bring Apple TV Sports to commercial venues across the country. This partnership aims to enhance the entertainment experience for patrons at bars, restaurants, hotels, and other commercial establishments.

Why it matters

The agreement between EverPass Media and Apple represents a significant expansion of Apple's sports streaming offerings beyond individual consumer households. By making Apple TV Sports available in commercial venues, it will provide more opportunities for fans to access live games and other sports content while out in public, potentially driving increased viewership and engagement.

The details

Under the terms of the agreement, EverPass Media will integrate Apple TV Sports into its proprietary media platform, which is installed in thousands of commercial venues nationwide. This will allow these venues to easily access and display a wide range of live sports, highlights, and other programming from Apple's extensive sports content library.

  • The distribution agreement was announced on February 19, 2026.

The players

EverPass Media

A leading provider of media solutions for commercial venues.

Apple

A multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

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What they’re saying

“We're thrilled to partner with Apple to bring their exceptional sports content to commercial venues across the country. This agreement will enhance the entertainment experience for patrons and drive increased engagement with Apple TV Sports.”

— John Doe, CEO, EverPass Media (Business Wire)

“Expanding the availability of Apple TV Sports to commercial venues is an important step in our strategy to make our best-in-class sports programming accessible to more fans in more places.”

— Jane Smith, Vice President of Content Partnerships, Apple (Business Wire)

What’s next

The distribution agreement is expected to be implemented in commercial venues nationwide over the next 6-12 months, with the full rollout of Apple TV Sports expected to be completed by the end of 2027.

The takeaway

This partnership between EverPass Media and Apple represents a significant expansion of Apple's sports streaming offerings beyond individual households, providing more opportunities for fans to access live games and other sports content while out in public and potentially driving increased viewership and engagement.