Simple Reaches $160M in ARR, Fueled by Personalized, Sustainable Weight Loss Approach

The AI-powered health app helps users achieve lasting results through on-demand coaching, gamified engagement, and lifestyle changes.

Published on Feb. 24, 2026

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Simple Life, an award-winning AI-powered health app, has reached $160 million in annual recurring revenue (ARR) in less than seven years since its launch. The app helps users achieve sustainable weight loss through advanced nutritional analysis, on-demand coaching, and gamified wellness features. Simple's growth reflects its ability to offer highly personalized, expert coaching to millions while removing significant barriers like time, cost, and availability.

Why it matters

Achieving and maintaining weight loss is challenging, with up to 95% of people regaining lost weight within three to five years. Simple's approach, which focuses on forming better habits and providing on-demand support, has proven to be more effective than traditional weight loss apps that encourage short-term results through intense diets and guilt-driven compliance.

The details

Simple's platform is built around assisting users in forming better habits every day, providing on-demand support ranging from scientific to emotional. The app's AI coach, Avo, provides real-time, personalized guidance based on user inputs, behavioral science, and nutrition research. Avo Vision allows users to scan meals, menus, or food items to understand how their food choices impact their progress. Blinky, Simple's playful in-app wellness "pet", turns weight loss into a more engaging, gamified experience through positive reinforcement.

  • Simple was founded in 2019.
  • Simple has helped its clients collectively lose almost 20 million pounds since its launch.

The players

Simple Life

An award-winning, AI-powered health app helping users achieve sustainable weight loss through advanced nutritional analysis, on-demand coaching, and gamified wellness.

Mike Prytkov

The founder and CEO of Simple.

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What they’re saying

“People don't fail at weight loss. Products that overpromise and diets that don't work fail them,”

— Mike Prytkov, Founder and CEO of Simple (PRWeb)

What’s next

Simple is on track to maintain its trajectory in 2026 and is advancing to support healthier, long-term outcomes alongside the adoption of GLP-1 medications for weight management. The company is developing further feature updates to support a broader range of users, including those using GLP-1 medications for managing their symptoms, protein intake, and treatment.

The takeaway

Simple's personalized, sustainable approach to weight loss, which focuses on habit formation, on-demand support, and gamified engagement, has proven to be more effective than traditional weight loss apps. The company's rapid growth and plans to support users alongside the adoption of GLP-1 medications demonstrate the demand for a more holistic and long-term solution to weight management.