Elevate Jet Aims to Become Household Name in Private Aviation

The company's new app allows instant booking of private jet charters, while its PJS private client group focuses on high-touch service.

Published on Feb. 23, 2026

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Elevate Aviation Group, the parent company of Private Jet Services Group (PJS), is launching a new app called Elevate Jet that allows customers to instantly book private jet charters. The company, led by CEO Greg Raiff, is hoping the app will help Elevate Jet become a household name in the private aviation industry, which has traditionally been dominated by larger players like NetJets, Wheels Up, and VistaJet. While the app aims to digitize the booking process, Elevate is also doubling down on its high-touch PJS private client group, which provides customized charter services for high-net-worth individuals, sports teams, and entertainment tours.

Why it matters

The private aviation industry has long been seen as opaque and difficult to navigate for many consumers. Elevate's strategy of combining an instant booking app with its established PJS private client group could help make private jet travel more accessible, while also catering to those who prefer a more personalized and high-touch service. The company's focus on technology and customer experience could disrupt the traditional private jet charter model and attract a new generation of flyers.

The details

Elevate Jet's new app allows customers to book six different categories of private aircraft, from turboprops to ultra-long-range jets, with dynamic pricing that adjusts based on factors like route, lead time, and demand. The app also provides guidance on luggage capacity, potential fuel stops, and airport surcharges. Meanwhile, Elevate's PJS private client group offers a more customized experience, with dedicated staff monitoring each flight to get ahead of potential issues. PJS has a long history of providing charter services for sports teams, music acts, and political campaigns.

  • Elevate Jet's app officially launches on February 24, 2026.
  • Elevate Aviation Group acquired Keystone Aviation in January 2022 and rebranded the combined company under the Elevate name in 2024.

The players

Greg Raiff

Owner and CEO of Elevate Aviation Group, the parent company of Private Jet Services Group (PJS). Raiff founded PJS and has built the company into a leading provider of charter flights for sports teams, music acts, and political campaigns.

Elevate Aviation Group

The parent company of Private Jet Services Group (PJS), which Raiff founded. Elevate is launching the new Elevate Jet app to provide instant booking of private jet charters, while also continuing to operate the high-touch PJS private client group.

Private Jet Services Group (PJS)

A subsidiary of Elevate Aviation Group that provides customized charter services for high-net-worth individuals, sports teams, and entertainment tours. PJS has a long history of organizing charter flights for clients that have won numerous championships and awards.

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What they’re saying

“If the facts are on your side and you've been wronged, the way that we do it in America to give us justice is by going to a court and asking for help, and that's what we've done.”

— Greg Raiff, Owner and CEO, Elevate Aviation Group (Forbes)

“There will be an Uber of private jets. There will be a Lyft of private jets. There will also be three other competitors or 10 other competitors, and that's fine. And consumers will make their own decisions for themselves.”

— Greg Raiff, Owner and CEO, Elevate Aviation Group (Forbes)

What’s next

Elevate Jet plans to continue expanding the capabilities of its instant booking app, including potentially adding the ability to book transatlantic flights. The company is also focused on growing its high-touch PJS private client group to attract more high-net-worth individuals and organizations seeking customized charter services.

The takeaway

Elevate Jet's strategy of combining an innovative booking app with its established PJS private client group highlights the diverse needs and preferences of private aviation customers. By offering both self-service and high-touch options, Elevate is positioning itself to cater to a wide range of flyers and potentially disrupt the traditional private jet charter industry.