77WABC to Broadcast Live from NYC's St. Patrick's Day Parade

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77WABC radio is celebrating Irish heritage, community, and pride by broadcasting live from the iconic New York City St. Patrick's Day Parade. The beloved annual event draws hundreds of thousands of spectators, offering advertisers a golden opportunity to connect with a passionate audience through high-impact signage, hands-on sampling, and on-air messaging.

Why it matters

The St. Patrick's Day Parade is a cherished New York City tradition, providing a unique platform for 77WABC to engage with the local community and deliver unmatched exposure for advertisers. By aligning with this can't-miss event, brands can tap into the energy and excitement surrounding the celebration of Irish culture.

The details

77WABC's presence at the parade will extend beyond the route, with an on-site broadcast featuring the station's talent, giveaways, audience interaction, and standout brand visibility. Advertisers can leverage this opportunity to connect directly with parade-goers through various activations, including high-impact signage, hands-on sampling, and on-air messaging that reaches hundreds of thousands of loyal, highly engaged listeners.

• The St. Patrick's Day Parade takes place annually in New York City.
• 77WABC will be broadcasting live from the parade on March 17, 2026.

What’s next

Advertisers interested in aligning their brand with 77WABC's coverage of the St. Patrick's Day Parade should contact the station's sales team to discuss partnership opportunities.