Toy Trend Expert Highlights Top Toys and Trends from Toy Fair 2026

Jennifer Lynch of The Toy Association shares the latest innovations in creativity, learning, and interactive play

Published on Feb. 20, 2026

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Toy Trends Specialist Jennifer Lynch from The Toy Association participated in a nationwide satellite media tour to highlight standout toys, emerging trends, and the role play continues to have in supporting children's development at Toy Fair 2026, the largest toy trade show in the Western Hemisphere.

Why it matters

Toy Fair showcases the latest innovations from global toy companies, providing a glimpse into the products and trends that will shape the toy industry and children's play in the coming year. As an expert in toy trends, Jennifer Lynch's insights offer valuable information for parents, retailers, and the toy industry itself.

The details

Lynch shared several notable products across categories including imaginative play, interactive plush, creative activity toys, and building toys infused with learning. Featured toys include the Play-Doh Donut Drop Shop Playset from Hasbro, the Pokémon Puppetronic Pikachu from Jazwares and Wow! Stuff, the American Girl Modern Era Collection from Mattel, the Crayola Color Wonder Ms. Rachel Magic Light and Sound Brush Set, and the LEGO DUPLO 3in1 Creative Ramps with Vehicles set.

  • Toy Fair 2026 took place in February 2026.
  • The Play-Doh Donut Drop Shop Playset is available now.
  • The Pokémon Puppetronic Pikachu is launching in fall 2026.
  • The American Girl Modern Era Collection is available for preorder.
  • The Crayola Color Wonder Ms. Rachel Magic Light and Sound Brush Set launches in fall 2026.
  • The LEGO DUPLO 3in1 Creative Ramps with Vehicles set launches in August 2026.

The players

Jennifer Lynch

An official spokesperson and toy trends specialist for The Toy Association, Jennifer Lynch has more than a decade of experience covering the toy and kids' entertainment industries.

The Toy Association

The organization that hosts Toy Fair, the largest toy trade show in the Western Hemisphere, showcasing hundreds of global toy companies and the latest innovations in creativity, learning, and interactive play.

Hasbro

A global play and entertainment company that produces the Play-Doh Donut Drop Shop Playset.

Jazwares

A global consumer products company that is partnering with Wow! Stuff to create the Pokémon Puppetronic Pikachu.

Mattel

A leading global toy company that has introduced the American Girl Modern Era Collection.

Crayola

A brand known for its art and creative products, including the Crayola Color Wonder Ms. Rachel Magic Light and Sound Brush Set.

LEGO Systems, Inc.

The company behind the LEGO DUPLO 3in1 Creative Ramps with Vehicles set.

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What they’re saying

“Toy Fair showcases hundreds of global toy companies and the latest innovations in creativity, learning, and interactive play.”

— Jennifer Lynch, Toy Trends Specialist, The Toy Association (YourUpdateTV)

The takeaway

Toy Fair 2026 highlighted the toy industry's continued focus on products that foster creativity, learning, and interactive play, showcasing the latest innovations from global toy companies that will shape the future of children's playtime.