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Zip Launches 'In You We Trust' Brand Platform
New campaign puts confidence in customers' financial decisions as traditional institutions fall short
Feb. 19, 2026 at 8:07am
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Zip, the digital financial services company, has launched a new brand platform called 'In You We Trust' that articulates the company's belief in its customers' financial choices. The platform includes a national campaign, 'You Trust Me?', developed in partnership with Majority Agency and Noble People, running from February through June 2026. The campaign recognizes customers as capable financial decision-makers and highlights Zip's product features designed to enable trust, such as flexible payment dates and clear fees.
Why it matters
As some traditional financial institutions continue to rely on established, institution-led approaches, Zip is taking a different stance by putting trust in its customers and designing products and services that reflect how they actually manage their money. This brand platform reflects Zip's belief that people deserve financial tools that work with them, not against them.
The details
The 'In You We Trust' brand platform was born from real conversations with Zip customers who have often been overlooked by traditional financial systems. In addition to the campaign, Zip's product team has made thoughtful evolutions to the app experience and introduced new payment constructs and features that deepen the trust experience beyond the campaign. The launch campaign features one of Zip's customers, Destiny Modeste, in the campaign's anthem video, grounding the platform in real customer experiences.
- The 'In You We Trust' brand platform and 'You Trust Me?' campaign will launch in February 2026 and run through June 2026.
The players
Zip
A digital financial services company offering innovative, people-centered products for everyday Americans.
Jinal Shah
Chief Marketing and Customer Officer at Zip.
Majority Agency
An Atlanta-based creative agency co-founded in 2021 by Shaquille O'Neal and Omid Farhang, combining a multicultural talent model with award-winning general market capabilities.
Noble People
A New York-based media agency that combines creativity, data, and measurement to drive business results for brands.
Destiny Modeste
One of Zip's customers featured in the campaign's anthem video.
What they’re saying
“We've heard it again and again from our customers. They trust themselves more than institutions, and we agree.”
— Jinal Shah, Chief Marketing and Customer Officer
“Being known as trustworthy is our north star. To earn trust, you have to give trust. This platform reflects a simple belief at the heart of Zip: people deserve financial tools that work with them, not against them.”
— Jinal Shah, Chief Marketing and Customer Officer
What’s next
The 'In You We Trust' brand platform and 'You Trust Me?' campaign will continue to run through June 2026.
The takeaway
Zip's new brand platform and campaign demonstrate a shift away from traditional financial institutions' approaches, putting trust and confidence in customers' financial decision-making. This reflects Zip's belief that people deserve financial tools designed to work with them, not against them.
