Apple Announces 'Special Experience' Event on March 4

Affordable MacBook and iPhone 17e expected to headline the event across three global cities.

Published on Feb. 18, 2026

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Apple has confirmed a 'special Apple experience' event scheduled for March 4, to be hosted simultaneously in New York, London, and Shanghai. The event is expected to showcase the company's rumored entry-level MacBook priced under $1,000, as well as the new iPhone 17e with upgrades like Dynamic Island and MagSafe charging.

Why it matters

Apple's foray into a more affordable MacBook could expand access to its ecosystem, while the iPhone 17e updates aim to bring premium features to a lower price point. These launches are critical as Apple faces increasing competition in the mid-range smartphone and laptop markets.

The details

The invite features a 3D Apple logo made of colored discs, hinting at potential color options for the low-cost MacBook. The laptop is expected to use the A18 Pro chip from the iPhone 16 Pro, making it the first MacBook with an iPhone processor. It could have a panel slightly smaller than 13 inches and launch in colors like blue, yellow, pink, silver, and dark gray. The iPhone 17e is also anticipated to debut at the event, with upgrades like the Dynamic Island and MagSafe charging, powered by the A19 chip and a faster C1X modem.

  • The event will be held on March 4, 2026.
  • The event will begin at 9 am EST (6PM Dubai Time) in New York, with parallel sessions in London and Shanghai.

The players

Apple

A multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

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The takeaway

Apple's upcoming event showcases the company's strategy to expand its product lineup and reach new customer segments with more affordable options, while still maintaining its premium brand positioning.