Crayola Partners with Ms. Rachel for New Line

Collaboration introduces new mess-free Color Wonder products for toddlers and preschoolers

Published on Feb. 17, 2026

Got story updates? Submit your updates here. ›

Crayola has announced a partnership with early childhood educator and internet sensation, Ms. Rachel to launch a new line of Color Wonder products designed to combine creative expression with educational play. The collaboration introduces new formats to the Color Wonder portfolio, offering toddlers and preschoolers mess-free ways to explore their creativity.

Why it matters

This partnership creates a synergy between two trusted names in early childhood education and creative play, Crayola and Ms. Rachel, to inspire young learners through the magic of color and self-expression.

The details

The Color Wonder products feature Crayola's non-toxic, mess-free technology, with inks that only appear on special Color Wonder paper. The collaboration has already launched the Color Wonder Ms. Rachel Coloring Pages & Markers, and upcoming releases include the Color Wonder Ms. Rachel Paint & Create and the Color Wonder Ms. Rachel Magic Light & Sound Brush. Additionally, Crayola x Ms. Rachel activity sets featuring coloring pages, stickers and markers or crayons will be available this summer, focusing on teaching children about emotions and habits through creative play.

  • The Color Wonder Ms. Rachel Coloring Pages & Markers are available now.
  • The Color Wonder Ms. Rachel Paint & Create will be released this spring.
  • The Color Wonder Ms. Rachel Magic Light & Sound Brush will debut this summer.
  • The Crayola x Ms. Rachel activity sets will be available this summer.

The players

Crayola

An American company that manufactures art supplies and toys, known for its iconic crayons.

Ms. Rachel

An early childhood educator and internet sensation, known for her educational and creative content for young children.

Kimberly Rompilla

The senior vice president of global licensing at Crayola.

Rachel Accurso

The co-creator of Ms. Rachel and an early childhood educator.

CAA Brand Management

A division of Creative Artists Agency that negotiated the collaboration between Crayola and Ms. Rachel.

Got photos? Submit your photos here. ›

What they’re saying

“Creative play helps children build confidence, curiosity and connection. I love that Color Wonder lets the little ones explore color and creativity freely, while supporting playful learning families can share together.”

— Rachel Accurso, Co-creator, Ms. Rachel

“This collaboration creates a powerful synergy between two trusted names in early childhood – Crayola and Ms. Rachel – both dedicated to sparking creativity and connection. By blending Ms. Rachel's imaginative stories and characters with Crayola's innovative art tools, we're inspiring creative moments that nurture and encourage exploration, confidence, and joyful self-expression through the magic of color and play.”

— Kimberly Rompilla, Senior Vice President, Global Licensing, Crayola

What’s next

Crayola will showcase the Color Wonder Ms. Rachel lineup at New York Toy Fair from Feb. 14-17.

The takeaway

This partnership between Crayola and Ms. Rachel combines the power of creative play and educational content to inspire young learners, demonstrating how trusted brands can collaborate to nurture children's development through the magic of color, imagination, and self-expression.