Apple Unveils New MacBook Pro, Affordable MacBook, and iPhone 17e at March Event

Company also announces updates to iPad Air and standard iPad models

Feb. 17, 2026 at 9:47am

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Apple has announced a press event on March 4, 2026, where the company is expected to unveil several new products, including updated MacBook Pro models with M5 Pro and M5 Max chips, a more affordable MacBook powered by the A18 chip, and the latest iteration of the iPhone 17e. The event will also feature hands-on previews of the new devices at locations in New York, London, and Shanghai.

Why it matters

Apple's product launches are closely watched by the tech industry and consumers alike, as the company's new offerings often set the tone for the rest of the market. The introduction of a more affordable MacBook could expand Apple's reach, while the updated MacBook Pro and iPhone models will likely be highly anticipated by the company's loyal customer base.

The details

The new MacBook Pro models are expected to feature Apple's M5 Pro and M5 Max chips, which may be built on the same base chip design but offer different performance and configuration options. The more affordable MacBook, meanwhile, is rumored to use the A18 chip from the iPhone lineup in order to keep costs down, while still providing a capable laptop experience. The iPhone 17e is expected to be an iterative upgrade, with the main change being the move from the A18 to the A19 chip.

  • Apple announced the press event on February 16, 2026.
  • The event is scheduled to take place on March 4, 2026.

The players

Apple

A multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

Mark Gurman

A technology journalist who covers Apple and other tech companies for Bloomberg.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

What’s next

The new MacBook Pro models and affordable MacBook are expected to be available for pre-order shortly after the March 4 event, with shipments beginning in the following weeks.

The takeaway

Apple's March event promises to deliver a range of new products, from a more powerful and customizable MacBook Pro to an affordable MacBook option, as well as updates to the iPhone and iPad lineups. These announcements highlight the company's continued innovation and its efforts to cater to a diverse range of consumer needs.