Apple Teases 'Special Experience' Event on March 4

The tech giant is keeping details under wraps, but rumors suggest new product announcements.

Published on Feb. 16, 2026

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Apple has sent out invitations for a "special Apple experience" event scheduled for March 4 in New York, London, and Shanghai. The invite features the Apple logo with a colorful gradient, sparking speculation about potential new MacBook colors. While Apple has not provided many details, the company is expected to announce several new products in the coming weeks, including the iPhone 17e, updated MacBook Pro models, and new iPad versions.

Why it matters

Apple events are always highly anticipated, as the company often uses these occasions to unveil its latest hardware and software innovations. The "special experience" format is unusual, hinting that this may be a more immersive or interactive event compared to a traditional product launch. Fans and industry watchers will be closely following the event for clues about Apple's future product roadmap.

The details

The invitations for the March 4 event do not provide any specifics beyond the date, time, and locations. However, based on recent rumors, Apple is expected to announce several new products in the coming weeks, including the iPhone 17e, updated MacBook Pro models with M5 Pro and M5 Max chips, an eighth-generation iPad Air, and a twelfth-generation iPad.

  • The "special Apple experience" event is scheduled for 9 a.m. ET on March 4, 2026.

The players

Apple

A multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

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What they’re saying

“The invite (posted on social media) doesn't contain any more details than that, but as is usually the case with cryptic messages from Apple, people have already started speculating what it all means.”

— Anna Iovine, Associate Editor of Features (Mashable)

What’s next

More details and rumors about the upcoming Apple event are expected to surface in the weeks leading up to March 4.

The takeaway

Apple's upcoming "special experience" event on March 4 is generating significant buzz and speculation, as the company is known for using these occasions to unveil innovative new products and services. While the details remain under wraps, the event is likely to be a highly anticipated moment for Apple fans and the tech industry as a whole.