Apple Announces March 4 Event for New iPhones, iPads, and Macs

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Apple has announced it will hold a special event on March 4 in New York City, where the company is expected to unveil the new iPhone 17e, refreshed iPad models, and a potential low-cost MacBook. The invitation teases a 'special Apple Experience' starting at 9 a.m. ET, though details on a livestream are unclear.

Why it matters

Apple's spring events are highly anticipated, as the company typically uses this time to introduce new and more affordable versions of its popular hardware products. The potential launch of a budget-friendly MacBook could expand Apple's reach in the laptop market, while updated iPads and the iPhone 17e would give consumers more options in the tablet and smartphone categories.

The details

Rumors suggest the iPhone 17e will retain the design of the iPhone 16e but feature internal upgrades like the A19 chip, C1X modem for 5G and LTE, and the N1 chip for Wi-Fi 7 and Bluetooth 6. Apple's iPad lineup is also expected to see refreshes, with the iPad Air getting the M4 chip and the entry-level iPad receiving the A18 processor, which would enable Apple Intelligence support. Additionally, Apple may unveil a low-cost 12-inch MacBook powered by an A-series chip, potentially the A18 Pro found in the iPhone 16 Pros.

• The Apple event is scheduled for March 4, 2026 at 9 a.m. ET.
• The event comes one week after Samsung's Unpacked event on February 25, 2026, where the Galaxy S26 series is expected to be unveiled.

What’s next

PCMag will be covering the event live to provide all the details on the new iPhone, iPad, and MacBook models announced by Apple.