Relatable Celebrates 10 Years With New Games & Licensed Products at Toy Fair 2026

The meme-based entertainment company showcases its expanded product lineup, including adult games, licensed collaborations, and family-focused offerings.

Published on Feb. 14, 2026

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Relatable, the entertainment company known for its meme-based games and licensed merchandise, is celebrating its 10th anniversary with a significant presence at the New York Toy Fair. The company has expanded from its origins in social media-driven games to include plush toys, wellness products, and a growing portfolio of licensed collaborations. Relatable is using the fair to showcase its latest offerings, including new adult games, licensed partnerships, and family-focused entertainment.

Why it matters

Relatable's evolution from a social media-driven game company to a diversified entertainment brand targeting Gen Z, millennials, and their families reflects the growing demand for products that tap into internet culture and viral trends. The company's ability to identify and capitalize on these trends, combined with its strategic licensing partnerships, positions it for continued growth in the competitive toy and entertainment market.

The details

Relatable's expanded footprint at the Toy Fair includes the debut of new games, plush toys, and licensed collections. Key launches include adult-focused games like "What Do You Meme? presents Here For The Comments" and "Signs From The Universe," as well as the family-friendly "Cats & Robbers." The company is also expanding its licensed partnerships, with new offerings like "Happy Helpers" featuring SpongeBob SquarePants and the "Cozy Concepts Co." line adding a Diet Coke-themed blanket. Relatable's Emotional Support Pals® and WabiSabi™ plush lines are also growing, and the company is venturing into the drinking game market with "Let's Get Deep presents Love Laugh Drink."

  • Relatable was founded in 2016.
  • Relatable is celebrating its 10-year anniversary in 2026.
  • The New York Toy Fair is taking place from February 14 to February 17, 2026.

The players

Relatable

An entertainment company known for its meme-based games and licensed merchandise, founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele.

Karen Branson

The Chief Revenue Officer at Relatable.

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What they’re saying

“As we celebrate our 10-year anniversary and our Toy of the Year finalist recognition for our popular Cows in Space game, we are also thrilled to debut our newest games, plush, licensed collections and more at this year's toy fair.”

— Karen Branson, Chief Revenue Officer (newsdirectory3.com)

What’s next

Relatable's products are currently available at major retailers including Walmart, Target, and Amazon, and the company is expected to continue expanding its product offerings and licensed partnerships in the coming years.

The takeaway

Relatable's ability to identify and capitalize on social trends, translate them into tangible products, and secure strategic licensing agreements has enabled the company to evolve from a social media-driven game company into a diversified entertainment brand targeting a wide demographic, from younger consumers to 'kiddults.'