Nothing Unveils Innovative Flagship Store in Bengaluru, India

The upstart tech brand takes a unique approach to its retail experience.

Published on Feb. 14, 2026

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Nothing, the consumer electronics company founded by Carl Pei, has opened its second retail store in Bengaluru, India. Unlike traditional electronics stores, Nothing's new flagship location is designed to be a collaborative space that immerses customers in the brand's identity and manufacturing processes. The store features an industrial aesthetic, a conveyor belt delivery system, customization options, and interactive zones that showcase Nothing's product testing procedures.

Why it matters

Nothing's unconventional retail strategy reflects its positioning as an online-focused brand that wants to create a deeper connection with its customers. By offering an experiential store that goes beyond just selling products, Nothing aims to build a loyal fan base and showcase its brand values of innovation and transparency.

The details

The Bengaluru store has a distinct industrial feel, with a layout modeled after a 1970s assembly line. Customers can order products that are then delivered via a conveyor belt, and the store is designed to be modular, with workbenches that can be easily rearranged. In addition to the product display areas, the store features a creator studio, an unboxing zone, and an audio section where customers can try out Nothing's earbuds. The store also highlights Nothing's product testing procedures, with zones showcasing water ingress testing, USB port durability testing, and scratch testing.

  • Nothing opened its first retail store in London in 2025.
  • The Bengaluru store is Nothing's second retail location, inaugurated in February 2026.

The players

Nothing

A consumer electronics company founded by Carl Pei, known for its innovative approach to product design and retail experiences.

Carl Pei

The co-founder of Nothing, who is leading the company's retail strategy and focus on building a loyal fan base.

Akis Evangelidis

A Nothing executive who oversees the design and development of the company's retail stores.

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What they’re saying

“It just looks badass.”

— Carl Pei (AndroidCentral)

“The goal was to create a collaborative space instead of a traditional retail store.”

— Akis Evangelidis, Nothing executive (AndroidCentral)

What’s next

Nothing plans to open similar experiential stores in Tokyo and New York in the near future, continuing its unique approach to retail.

The takeaway

Nothing's Bengaluru flagship store represents a bold departure from traditional electronics retail, prioritizing brand experience and customer engagement over pure sales. This strategy reflects the company's online-focused roots and its desire to build a passionate community of fans, rather than just sell products.