Couples Flock to Times Square for Valentine's Day Weddings and Vow Renewals

The iconic New York City landmark transforms into a romantic destination for love on February 14th.

Published on Feb. 14, 2026

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This Valentine's Day, Times Square in New York City will host two couples getting married and hundreds of others renewing their wedding vows as part of the annual 'Love in Times Square' event organized by the Times Square Alliance. The event has grown in popularity, with a record number of submissions this year from couples across the US and around the world hoping to profess their love in the heart of the city.

Why it matters

Times Square is known for its bright lights, bustling crowds, and iconic status as a global tourist destination. By hosting weddings and vow renewals there, the Times Square Alliance is transforming the landmark into a romantic setting and celebrating the power of love and community in the middle of one of the busiest public spaces in the world.

The details

The two couples getting married this year were selected from a record 56 submissions, while 40 couples applied to have their proposals take place under the Everest Digital sign. The 10-15 minute vow renewal ceremony is open to everyone, with the red steps of the TKTS booth able to accommodate around 500 people. The Times Square Alliance covers the cost of the site and an officiant, while sponsors provide gifts and special deals for the couples.

  • This year's 'Love in Times Square' event will take place on Saturday, February 14, 2026.
  • The first wedding ceremony is scheduled for 11am on February 14th.

The players

Times Square Alliance

A nonprofit organization that manages and promotes Times Square, including hosting the annual 'Love in Times Square' event.

Ben Smith and Kelly Dennis

A Philadelphia-area couple who will be one of two getting married in Times Square on Valentine's Day 2026.

PJ Kim and Jayne Choi

A couple who got married in Times Square in 2014 and have returned each year to renew their vows.

Hollis Kam

A senior vice president at the Times Square Alliance who serves as the officiant for the weddings and vow renewals.

Joe Papa

The senior director of events and programming at the Times Square Alliance, who oversees the 'Love in Times Square' event.

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What they’re saying

“When you're on the Red Steps with 200 other couples renewing their wedding vows, it has a communal effect that feels larger than any one person.”

— Joe Papa, Senior Director of Events and Programming, Times Square Alliance (dnyuz.com)

“Times Square is one of the places in New York City where you find everyone, from locals like us to people from around the world, coming together in this one space. Even though New York is a huge city, Times Square feels so intimate.”

— Jayne Choi (dnyuz.com)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

By hosting weddings and vow renewals in the heart of Times Square, the Times Square Alliance is transforming one of the world's most iconic public spaces into a romantic destination and celebrating the power of love and community in the middle of the bustling city.