The Pink Stuff Cleaning Paste Earns Praise from Pros

Good Housekeeping's cleaning expert puts the viral cleaning product to the test.

Published on Feb. 13, 2026

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Carolyn Forté, the executive director of the Good Housekeeping Institute's Home Care and Cleaning Lab, thoroughly tested The Pink Stuff cleaning paste on a variety of surfaces and messes. She found that the mildly abrasive, vegetable-based paste effectively removed tough stains and grime, often with just a small amount. While it may scratch delicate surfaces if used improperly, Forté deemed The Pink Stuff a great addition to any cleaning arsenal due to its versatility and value.

Why it matters

The Pink Stuff has gone viral on social media, with consumers raving about its cleaning prowess. As an expert in home care and cleaning products, Forté's review of The Pink Stuff provides valuable insight into whether the hype around this trending product is warranted.

The details

Forté tested The Pink Stuff on a variety of surfaces, including metal cookware, enameled cooktops, porcelain bathtubs, hard-sided luggage, rubber trim, and laminate cabinets. She found that the paste effectively removed scrapes, burned-on residue, soap scum, sticky labels, and scuffs. However, Forté noted that The Pink Stuff is somewhat abrasive, so it's important to test it on a hidden spot first and avoid using too much pressure, especially on delicate surfaces like stainless steel and finished wood.

  • Forté tested The Pink Stuff in her home and the Good Housekeeping Cleaning Lab.

The players

Carolyn Forté

The executive director of the Good Housekeeping Institute's Home Care and Cleaning Lab, who has over 40 years of experience as a consumer products expert.

Star Brands Ltd.

The U.K. manufacturer of The Pink Stuff cleaning paste.

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What they’re saying

“There 's a lot The Pink Stuff can tackle and I saw that firsthand in my testing.”

— Carolyn Forté, Home Care & Cleaning Lab Executive Director (Good Housekeeping)

“A quick dip or two into The Pink Stuff tub with a damp cloth or sponge is all I needed to tackle most cleaning tasks and it didn't take much paste to get the job done.”

— Carolyn Forté, Home Care & Cleaning Lab Executive Director (Good Housekeeping)

What’s next

Forté recommends wetting the surface before applying The Pink Stuff to make it easier to rinse off and less likely to scratch delicate surfaces.

The takeaway

The Pink Stuff cleaning paste is a versatile and effective product that can tackle a wide range of cleaning challenges, from cookware stains to scuffs on luggage. While it requires some caution to avoid scratching, its affordability and cleaning power make it a worthwhile addition to any home cleaning arsenal.