Bath & Body Works Launches New Disney Princess Fragrance Collection

The latest collection includes scents inspired by Mulan, Rapunzel, Aurora, Snow White, and more.

Published on Feb. 12, 2026

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Bath & Body Works has released a new Disney Princess-themed fragrance collection, featuring scents inspired by beloved Disney characters like Mulan, Rapunzel, Aurora, and Snow White. The collection includes body lotions, body washes, hand sanitizers, and candles, and is already selling out quickly, especially for Bath & Body Works Rewards members who got early access.

Why it matters

The new Disney Princess collection from Bath & Body Works taps into the enduring popularity of Disney's classic animated films and characters. The collection allows fans to bring a touch of Disney magic into their daily lives through fragrance, and the sellout success highlights the continued demand for nostalgic, Disney-themed products.

The details

The Disney Princess collection includes five new fragrances - Mulan, Rapunzel, Aurora, Snow White, and Life's a Fairytale - as well as returning scents inspired by Belle and Tiana from last year's launch. The Rapunzel fragrance was described as having a sweet, bubblegum-like scent, while Mulan was praised for its fresh, just-showered vibe. The collection also includes a Rapunzel lip gloss that tastes like vanilla cupcake.

  • The Disney Princess collection launched on February 13, 2026.
  • Bath & Body Works Rewards members had early access to shop the collection before the public launch.

The players

Bath & Body Works

A major American retailer specializing in bath and body care products, home fragrances, and accessories.

Disney

The multinational entertainment conglomerate that owns the rights to the classic Disney Princess characters featured in the new Bath & Body Works collection.

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What they’re saying

“it makes me think I just got out of the shower”

— Adrianna Freedman, associate news and entertainment editor (Good Housekeeping)

The takeaway

The new Disney Princess fragrance collection from Bath & Body Works taps into the enduring popularity of classic Disney characters, allowing fans to bring a touch of Disney magic into their daily lives through scented products. The quick sellout success of the collection highlights the continued demand for nostalgic, Disney-themed merchandise.