WABC Radio Helps Brands Stay Top of Mind

New study shows radio campaigns lead to stronger brand recognition

Published on Feb. 11, 2026

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A new study has found that businesses that invest in sustained radio advertising campaigns on WABC Radio emerge as the most recognized brands, demonstrating the medium's effectiveness at helping advertisers become 'known before they're needed.' The article highlights how WABC's trusted voices, loyal listeners, and emotionally engaging content create a premium environment for brand messaging that sticks in consumers' minds, even when they aren't actively shopping.

Why it matters

As consumer attention becomes harder to capture, the brands that succeed are the ones that stay top of mind long before a buying decision is made. WABC Radio's approach helps advertisers build strong brand recall and recognition, giving them an advantage in the decision-making process.

The details

The article cites a new study that found businesses invested in sustained radio campaigns on WABC emerged as the most recognized brands. WABC's advertising model is designed to create memories that consumers draw from later, with trusted voices, loyal listeners, and emotionally engaging content. Unlike crowded commercial pods, WABC offers a premium environment with just 2-4 commercial messages per show break.

  • The new study was published on February 11, 2026.

The players

77WABC

A radio station in New York that helps advertisers stay top of mind with consumers through its trusted voices, loyal listeners, and emotionally engaging content.

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The takeaway

The key takeaway is that in today's attention-scarce environment, the brands that succeed are the ones that stay top of mind with consumers long before they're ready to make a purchase. WABC Radio's approach to advertising helps businesses achieve this through its trusted voices, loyal listeners, and emotionally engaging content.