E-Commerce & Digital Marketing Association Welcomes Aleksei Sovetkin as Senior Member

Rigorous Evaluation Recognizes Sovetkin's Achievements in Advertising and Marketing

Published on Feb. 11, 2026

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The E-Commerce & Digital Marketing Association (ECDMA) has granted its highest individual honor, Senior Member status, to Aleksei Sovetkin following a comprehensive evaluation of his sustained contributions to advertising strategy, marketing thought leadership, and professional community development over nearly two decades.

Why it matters

ECDMA's Senior Membership is a highly selective distinction, with fewer than 3% of the organization's 2,000+ members holding this status. Sovetkin's admission recognizes his integrated expertise spanning agency leadership, corporate brand management, academic publication, industry awards, and active participation in elevating professional standards.

The details

Sovetkin has led an advertising agency, Styl-Promo, for over 17 years, delivering branding and transit advertising projects for a broad client base. He also held a 16-year corporate role at JVC International and JVC Kenwood, managing promotional campaigns, retail activations, and product training. Sovetkin's dual agency and brand management experience provides a comprehensive perspective on marketing effectiveness.

  • Sovetkin received the Entrepreneur of the Year award in the Best Project of the Year in Marketing Innovations category in 2022.
  • In 2023, Sovetkin served as a judge for the Successful Ladies Awards, evaluating achievements in marketing, advertising, and PR.
  • Sovetkin has published articles in recognized journals, including pieces on marketing strategy, digital marketing effectiveness, and consumer preferences, between 2024 and 2025.

The players

Aleksei Sovetkin

A marketing professional with nearly two decades of experience in agency leadership, corporate brand management, academic publication, and industry recognition.

E-Commerce & Digital Marketing Association (ECDMA)

A global organization founded in 2023 to connect e-commerce and digital marketing professionals, promote mentoring, and provide forums for knowledge exchange and professional development.

Eugene Mischenko

Founder and President of ECDMA, with experience in organizing recognition programs and serving on international juries.

Leonid Gladilin

Co-Founder and Partner at ECDMA, based in the United States, with over 16 years of experience in retail and e-commerce, and recognition as a top industry expert.

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What they’re saying

“We must maintain rigorous standards to ensure that ECDMA's highest distinctions carry genuine meaning within the professional community. Recognition loses value when it becomes widely distributed without regard to actual achievement.”

— Eugene Mischenko, Founder and President, ECDMA

“Meaningful professional contribution occurs across diverse market contexts and organizational scales. Sustained excellence within specialized domains merits acknowledgment at the highest levels of professional organization.”

— Leonid Gladilin, Co-Founder and Partner, ECDMA

What’s next

ECDMA plans to expand the Global Awards program with new categories and regional recognitions, deepen collaboration with international associations, and continue improving the judging infrastructure based on feedback.

The takeaway

Aleksei Sovetkin's admission to ECDMA's Senior Membership demonstrates the organization's commitment to recognizing professionals who have made sustained, high-impact contributions to the field of e-commerce and digital marketing, regardless of their geographic location or organizational context.