Purely Elizabeth Launches Limited Edition Purely Glow Granola

Brand's First Beauty-Inspired Granola Taps Into Pistachio Trend and Glow-From-Within Rituals

Published on Feb. 10, 2026

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Purely Elizabeth, the natural foods brand known for its nutritious granolas, has announced the launch of Purely Glow Salted Vanilla Pistachio Granola, its first-ever beauty-inspired, limited-edition granola, with collagen peptides and biotin. Inspired by viral beauty trends and TikTok buzz around functional ingredients, the new granola delivers an elevated flavor experience while infusing beauty-boosting nutrients.

Why it matters

The launch of Purely Glow Granola underscores Purely Elizabeth's continued leadership at the intersection of food and modern wellness, tapping into growing consumer demand for functional ingredients that support 'glow-from-within' beauty routines.

The details

Crafted with organic oats, roasted pistachios, real vanilla bean, and a hint of sea salt, Purely Glow Granola is sweetened with coconut sugar, baked with coconut oil, and is a good source of fiber. It is also enriched with collagen peptides, coconut water powder, and biotin. To extend the launch, Purely Elizabeth is partnering with Cha Cha Matcha to introduce a Purely Glow menu across all locations, including Pistachio Matcha Lattes and a Purely Glow Yogurt Parfait.

  • Purely Glow Granola will be available starting February 12, 2026.
  • The first Purely Glow pop-up event will take place at the Cha Cha Matcha Flatiron location on February 12, 2026, from 1:00 p.m. to 5:00 p.m., and throughout the weekend.
  • Additional Purely Glow pop-up events will follow at Cha Cha Matcha Beverly Hills from February 20-22, 2026.

The players

Purely Elizabeth

A modern wellness brand redefining breakfast and beyond with thoughtfully crafted, nutrient-dense foods made from real, purposeful ingredients. Founded by holistic nutrition counselor Elizabeth Stein, the brand is known for pioneering the use of ancient grains, sustainably sourced coconut sugar, and functional ingredients that support everyday well-being.

Elizabeth Stein

The founder and CEO of Purely Elizabeth, a holistic nutrition counselor who believes that food can be an important part of how we care for ourselves.

Cha Cha Matcha

A coffee shop and matcha bar brand that is partnering with Purely Elizabeth to introduce a Purely Glow menu inspired by the new granola.

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What they’re saying

“Purely Glow Granola brings together two things that have always been important to me - nourishing food and daily beauty rituals.”

— Elizabeth Stein, Founder and CEO of Purely Elizabeth (PRNewswire)

What’s next

Purely Glow Granola will be available exclusively on PurelyElizabeth.com, TikTok Shop, and Cha Cha Matcha locations until it sells out.

The takeaway

Purely Elizabeth's launch of Purely Glow Granola, its first beauty-inspired product, demonstrates the brand's ability to innovate at the intersection of food and wellness, tapping into emerging trends and consumer demands for functional ingredients that support holistic self-care routines.