E-Commerce & Digital Marketing Association Welcomes Aleksei Sovetkin as Senior Member

Rigorous Evaluation Recognizes Sovetkin's Outstanding Achievements in Advertising and Marketing

Published on Feb. 10, 2026

Got story updates? Submit your updates here. ›

The E-Commerce & Digital Marketing Association (ECDMA) has announced the admission of Aleksei Sovetkin to its prestigious Senior Member tier, the highest individual distinction available within the organization. This decision follows a comprehensive evaluation by the ECDMA Council and recognizes Sovetkin's sustained contributions to advertising strategy, marketing thought leadership, and professional community development over nearly two decades of active practice.

Why it matters

Membership in ECDMA's Senior Member tier is highly selective, with fewer than 3% of the organization's over 2,000 professionals holding this distinction. Sovetkin's admission acknowledges his integrated expertise spanning agency leadership, corporate brand management, academic publication, industry recognition, and active participation in elevating professional standards - a profile that aligns with ECDMA's vision of connecting accomplished practitioners who are committed to advancing the field of marketing and advertising.

The details

Since 2007, Sovetkin has led an advertising agency specializing in vehicle branding, transit advertising, and commercial graphic production. He also brings 16 years of experience as a Regional Representative for JVC International and JVC Kenwood, where he managed promotional campaigns, dealer training, and branded retail environments. Sovetkin's dual perspective from both the agency and client sides enables a comprehensive assessment of marketing effectiveness. His professional achievements have been recognized through competitive awards, editorial roles, and media appearances.

  • In 2022, Sovetkin received the Entrepreneur of the Year award in the Best Project of the Year in Marketing Innovations category.
  • In 2023, he was recognized as Best Entrepreneur in Advertising at the Best Business Awards.
  • Also in 2023, Sovetkin served as a judge for the Successful Ladies Awards, evaluating achievements in categories including Best Marketing, Advertising and PR Agency Founder and Best Executive in IT and Marketing.
  • Between 2022 and 2023, Sovetkin reviewed scholarly articles submitted to the journal Current Research.
  • Sovetkin's articles have been published in recognized journals including Current Research, Innovation and Investment, and Practical Marketing between 2024 and 2026.

The players

Aleksei Sovetkin

A business and marketing expert who has led an advertising agency specializing in vehicle branding, transit advertising, and commercial graphic production since 2007. He also has 16 years of experience as a Regional Representative for JVC International and JVC Kenwood, where he managed promotional campaigns, dealer training, and branded retail environments.

E-Commerce & Digital Marketing Association (ECDMA)

An international professional organization founded in 2023 to serve the global community of e-commerce and digital marketing practitioners. The Association provides professional networking, educational resources, awards and recognition programs, and industry advocacy.

Eugene Mischenko

Founder and President of ECDMA, with experience organizing awards programs and serving on international juries.

Leonid Gladilin

Co-Founder and Partner at ECDMA based in Charlotte, NC, USA, with over 16 years of experience in Retail and E-Commerce. He has been recognized among the Top Retail Experts and Top 100 Retail Tech Influencers.

Got photos? Submit your photos here. ›

What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

Aleksei Sovetkin's admission to ECDMA Senior Membership positions him within a community of accomplished practitioners at a moment when the Association is actively shaping how professional excellence in digital marketing is defined, recognized, and celebrated globally. His combination of agency leadership, corporate brand management experience, scholarly contribution, industry recognition, and media engagement aligns with ECDMA's vision of connecting professionals who demonstrate sustained commitment to advancing not only their own careers but the broader practice of marketing and advertising.