ABCS Insights and Neptune Retail Solutions Expand Outcome-Based Measurement for Digital Out-of-Home Ads in Canada

New collaboration enables brands to quantify incremental sales lift and return on ad spend from DOOH campaigns.

Published on Feb. 10, 2026

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ABCS Insights and Neptune Retail Solutions announced an expanded partnership to bring outcome-based measurement capabilities for digital out-of-home (DOOH) advertising to the Canadian market. This collaboration will enable brands to quantify the incremental sales lift and return on ad spend (iROAS) generated by their DOOH campaigns, addressing a longstanding gap in the Canadian market where brands have had limited options to measure the business impact of DOOH advertising.

Why it matters

By providing standardized sales-lift and iROAS measurement for DOOH, this partnership empowers Canadian brands and agencies to evaluate the performance of their DOOH investments with the same rigor as digital and retail media channels. This unlocks more informed omnichannel media planning and optimization, helping brands make smarter growth decisions.

The details

The collaboration between ABCS Insights and Neptune Retail Solutions combines ABCS's digital advertising and growth intelligence analytics platform with Neptune's market-leading in-store and digital out-of-home media network across Canada. This allows brands to directly measure the incremental impact of their DOOH campaigns on in-store sales and overall return on ad spend, a capability that has been lacking in the Canadian market.

  • The expanded outcome-based measurement capabilities for DOOH advertising in Canada were announced on February 10, 2026.

The players

ABCS Insights

A growth intelligence platform that provides a unified view of how marketing and advertising drive real-world business outcomes, enabling outcome-based measurement across channels, categories, and stages of the purchase journey.

Neptune Retail Solutions

The leader in omnichannel retail marketing across the US and Canada, with an unmatched in-store media network and the ability to combine in-store and digital out-of-home content into a single platform.

Jerome Shimizu

Chief Executive Officer of ABCS Insights.

Bill Redmond

Chief Executive Officer of Neptune Retail Solutions.

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What they’re saying

“Media that isn't measured is too often undervalued. Canadian brands have had limited visibility into what digital out-of-home advertising actually delivers beyond reach. By bringing outcome-based measurement to the market, we're helping shift DOOH from a reach-focused channel to a performance-evaluated investment category—and powering smarter growth decisions.”

— Jerome Shimizu, Chief Executive Officer (ABCS Insights)

“We are pleased to expand our market-leading In-Store x DOOH targeted media product into Canada. This collaboration with ABCS has proven wildly successful in the U.S. in 2025, delivering market-leading outcomes for brands by driving consumers from out-of-store DOOH exposure to the shelf, in a way that is directly measurable to purchase.”

— Bill Redmond, Chief Executive Officer (Neptune Retail Solutions)

What’s next

The expanded outcome-based measurement capabilities for DOOH advertising in Canada are now available to brands and agencies, enabling them to quantify the incremental sales lift and return on ad spend from their DOOH campaigns.

The takeaway

This partnership between ABCS Insights and Neptune Retail Solutions addresses a longstanding gap in the Canadian market, empowering brands to evaluate the performance of their DOOH investments with the same rigor as digital and retail media channels. This unlocks more informed omnichannel media planning and optimization, helping Canadian brands make smarter growth decisions.