NFL Honors Latino Youth Athletes at Culture Club Debut

The league's new program celebrates diversity through sports, arts, and community.

Published on Feb. 9, 2026

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The NFL celebrated eight outstanding Latino youth athletes during its inaugural Latino Youth Honors luncheon as part of the league's new four-day Culture Club program. The event, held on February 7, 2026, brought together sports, art, music, fashion, and community to spotlight Latinx contributions and featured honorees like quarterback Diana Flores and high school athletes Edward Jordan IV and Isabella Jubrey.

Why it matters

The NFL's Culture Club and Latino Youth Honors aim to deepen the league's connection to diverse communities by using sports as a platform to celebrate cultural expression and inspire the next generation. This event highlights the vital presence and influence of Latino communities in American culture.

The details

The Latino Youth Honors ceremony was hosted by quarterback Diana Flores, a member of Mexico's women's national flag football team. Honorees included Edward Jordan IV, a quarterback from Florida with a 3.94 GPA, and Isabella Jubrey, a linebacker and cornerback from Connecticut with a 3.75 GPA. NFL, Procter & Gamble, and Nationwide leaders spoke at the luncheon, emphasizing the league's commitment to the Latino community and the positive impact of representation.

  • The inaugural Latino Youth Honors luncheon took place on February 7, 2026.
  • The NFL's new four-day Culture Club program debuted this year.

The players

Diana Flores

A member of Mexico's women's national flag football team and participant in the NFL and YouTube's Super Bowl LX Flag Football Game, who hosted the Latino Youth Honors ceremony.

Edward Jordan IV

A quarterback from Beachside High School in Florida, representing the AFC South, with a 3.94 GPA who proudly embraces his Cuban heritage.

Isabella Jubrey

A linebacker and cornerback from Northwest Catholic High School in Connecticut, representing the NFC East, with a 3.75 GPA who celebrates her Dominican roots.

Marissa Solis

The NFL's Senior Vice President of Global Brand and Consumer Marketing, who emphasized the league's dedication to the Latino community.

Megan Ho

Procter & Gamble's North America director of multicultural media, who spoke about the positive impact of representation for young people.

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What they’re saying

“It's not lost on us the year you are having, and we are with you.”

— Marissa Solis, NFL Senior Vice President of Global Brand and Consumer Marketing (theconwaybulletin.com)

“The heart of this program is the NFL's commitment to the Latino community. The Latino community is essential to this game, and this game goes beyond the game of football: It is a platform that uplifts and gives opportunities for all.”

— Marissa Solis, NFL Senior Vice President of Global Brand and Consumer Marketing (theconwaybulletin.com)

“As a mother of two biracial kids, I know the positive impact that comes when a 7-year-old sees talent like you achieve greatness. It widens their view. It not only shows them what success looks like, but who can be successful.”

— Megan Ho, Procter & Gamble North America Director of Multicultural Media (theconwaybulletin.com)

“Nationwide is truly on your side.”

— Rick Jackson, Nationwide Senior Vice President of Marketing, Enterprise and Brand Strategy (theconwaybulletin.com)

“Thank you for including us in such an American moment and recognizing that Latinas are just as part of the American landscape as football is.”

— José Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation (theconwaybulletin.com)

What’s next

The NFL's ongoing integration of cultural experiences through the Culture Club program promises to deepen community connections and broaden the reach of its initiatives in the coming years.

The takeaway

By elevating young Latino athletes and celebrating diverse talents and communities, the NFL's Culture Club and Latino Youth Honors showcase the vital role of Latino culture in American society and inspire future generations to pursue their passions in sports and beyond.