Nexstar's 'The Hill' Expands to New York

Move aims to build more advertising partnerships

Published on Feb. 9, 2026

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Nexstar Media Group's political news outlet 'The Hill' is expanding its operations to New York City in an effort to broaden its advertising relationships. The move comes as Nexstar looks to grow the reach and revenue of the digital publication.

Why it matters

The relocation to New York, a major media and advertising hub, signals Nexstar's ambitions to further monetize 'The Hill' through increased advertising partnerships and diversify its revenue streams beyond its core broadcast television business.

The details

Nexstar, one of the largest local television station owners in the U.S., acquired 'The Hill' in 2021 as part of its strategy to build a portfolio of national digital media assets. The political news site will now establish a presence in New York to better engage with advertising agencies and brands in the nation's advertising capital.

  • Nexstar acquired 'The Hill' in 2021.

The players

Nexstar Media Group

One of the largest owners of local television stations in the United States, with a portfolio of national digital media assets including the political news site 'The Hill'.

'The Hill'

A political news outlet that Nexstar acquired in 2021 as part of its strategy to build a portfolio of national digital media assets.

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The takeaway

Nexstar's decision to expand 'The Hill' to New York City underscores the company's efforts to diversify its revenue streams and capitalize on the digital media landscape, particularly in the lucrative political news and advertising market.