Cadillac Unveils Striking Asymmetric F1 Livery in Super Bowl LX Ad

The automaker's first Formula 1 entry features a bold, contrasting design.

Published on Feb. 9, 2026

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Cadillac officially introduced its inaugural Formula 1 livery during a one-minute commercial that aired during the fourth quarter of Super Bowl LX. The striking asymmetric design features a prominent white and silver chrome scheme on the left side, transitioning to black and silver chrome on the right. The livery prominently displays the Cadillac crest and script logo, along with branding for major sponsors like TWG AI, Gainbridge, Tommy Hilfiger, and Pirelli.

Why it matters

Cadillac's entry into Formula 1 marks a significant milestone for the American automaker, as it seeks to expand its global reach and compete at the highest levels of motorsport. The bold livery design is intended to make a strong visual impact and establish Cadillac's brand identity within the F1 landscape.

The details

The Cadillac F1 car's livery was revealed in a one-minute commercial that aired during the Super Bowl, featuring audio of President John F. Kennedy's famous 'We choose to go to the moon' speech. The car was shown coming together in a sparse desert setting, with the asymmetric design prominently displayed. The left side features a white and silver chrome scheme, while the right side is predominantly black and silver chrome. The Cadillac crest and script logo are featured prominently, along with branding for sponsors like TWG AI, Gainbridge, Tommy Hilfiger, Tenneco, and Pirelli.

  • The Cadillac F1 livery was revealed during a one-minute commercial that aired in the fourth quarter of Super Bowl LX on February 9, 2026.
  • The full livery will be unveiled on a showcar in New York's Times Square around 20 minutes after the end of the Super Bowl.

The players

Cadillac

An American luxury automotive brand and division of General Motors that is making its debut in Formula 1 racing.

TWG Motorsports

The racing team that Cadillac has partnered with for its inaugural F1 campaign.

Sergio Perez

A veteran Formula 1 driver who will be one of the two drivers competing for the Cadillac F1 team.

Valtteri Bottas

A veteran Formula 1 driver who will be the other driver competing for the Cadillac F1 team.

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What they’re saying

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.”

— John F. Kennedy, 35th President of the United States

What’s next

Cadillac's new F1 car will hit the track for the first time on March 7th, when Sergio Perez and Valtteri Bottas begin the team's inaugural F1 campaign.

The takeaway

Cadillac's bold and asymmetric F1 livery design is a clear statement of intent as the American automaker enters the pinnacle of global motorsport. The striking visual identity is sure to make a lasting impression and help establish Cadillac's brand within the highly competitive world of Formula 1 racing.