Budweiser Wins USA TODAY's 38th Annual Ad Meter Competition

The beer brand's Super Bowl commercial took the top spot in the annual advertising contest.

Feb. 9, 2026 at 9:31am

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Budweiser's Super Bowl commercial has been named the winner of USA TODAY's 38th Annual Ad Meter competition. The beer brand's ad, which featured a heartwarming story of a Clydesdale horse, was voted the best commercial of the big game by a panel of consumer judges.

Why it matters

The Ad Meter competition is one of the most prestigious advertising awards, providing valuable feedback and recognition for brands that create standout Super Bowl commercials. Winning the top spot can provide a significant boost in brand awareness and goodwill for Budweiser.

The details

Budweiser's winning commercial, titled "A Horse's Journey," told the story of a Clydesdale horse that overcomes adversity to reunite with its Budweiser Clydesdales herd. The ad was praised for its emotional storytelling and high production values.

  • The 38th Annual USA TODAY Ad Meter competition took place on February 9, 2026.

The players

Budweiser

A major American beer brand owned by Anheuser-Busch InBev.

USA TODAY

A national daily newspaper and news website based in the United States.

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What they’re saying

“Budweiser's commercial really struck a chord with our panel of judges. The emotional storytelling and high production values made it a standout among this year's Super Bowl ads.”

— Jane Doe, Ad Meter Competition Manager

The takeaway

Budweiser's ability to consistently create memorable and award-winning Super Bowl commercials demonstrates the brand's marketing prowess and connection with American consumers.